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Company

Pacvue · 14 hours ago

Director, Product Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Digital MarketingE-Commerce

H1B Sponsor Likely

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Responsibilities

Own & drive go-to-market strategies and plans for a diverse portfolio of products, developing target customer segments, ICPs, personas and points of competitive differentiation.

Collaborate with both internal and external teams to refine product positioning and product-market fit through in-depth market research on trends, competitor landscapes, and customer needs.

Manage end-to-end product launches & releases, serving as the primary liaison between the product marketing team and internal departments and provide regular updates on the status of product launches and distribution, ensuring effective communication within the organization.

Conduct customer & user interviews to gain insights into customer business needs and pain points to inform both internal education & external content creation.

Conduct regular win/loss analyses to identify key insights and actionable recommendations for product improvements as well as messaging optimization.

Translate complex technical features and capabilities into compelling and effective content, including white papers, case studies, sales collateral and more.

Serve as the connective tissue between the product organization and our GTM team, including process optimization and ongoing support.

Define and measure impact of Product Marketing strategy.

Mentor and coach the product marketing team, fostering a collaborative and high-performance culture to achieve goals and deliverables.

Qualification

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Product MarketingB2B SaaSGo-to-market strategiesMarket trends analysisRetail MediaStrategic thinkingTeam management

Required

7+ years of a proven track record of success in product marketing at a B2B SaaS organization, demonstrating expertise in driving successful product strategies leading to business impact

Demonstrated experience in successfully rolling out product go-to-market strategies.

Deep understanding of market trends, product life cycles and customer behavior

Strong leadership and team management skills, with a focus on cultivating a collaborative and high-performance culture

Exceptional strategic thinking and analytical abilities to navigate complex market dynamic and measure impact

Effective communication and collaboration skills

Preferred

Retail Media or Commerce experience a plus

Benefits

Unlimited Paid Time Off

Paid Holidays and Floating Holidays

Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance

401k with Employer Match

Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

Paid Parental Leave

Company

Pacvue

Pacvue is a commerce acceleration platform that turns insights into actionable recommendations and drives business growth.

Founded in 2017

Los Angeles, California, USA

501-1,000 employees

https://www.pacvue.com/

H1B Sponsorship

Pacvue has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (6)

2022 (3)