Revalize · 3 hours ago

Director, Product Marketing

Jacksonville, FL

Full-time

Remote

Director/Executive

Maximize your interview chances

ComputerData Integration

Insider Connection @Revalize

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop a deep understanding of our target market, including ICP, buyer personas, key use cases, and most compelling customer needs. Serve as the subject matter expert (SME) on Revalize’s value propositions, core capabilities and market landscape.

Craft clear, compelling and differentiated product messaging, positioning, and proof points based on a deep understanding of the customer and our marketplace; in order to drive marketing, lead gen, and sales activities

Partner with sales enablement to design a sales enablement strategy that includes product education, competitive intelligence and the creation of high-value sales tools (first call decks, battlecards, solution guides, etc).

Own key aspects of the go-to-market process and strategy for our products and align product initiatives across the customer lifecycle to drive specific outcomes such as new logo acquisition and customer retention

Drive alignment across product, sales, and marketing to ensure internal adoption of marketing assets and consistently capture and apply feedback to optimize return.

Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience

Clearly communicate marketing strategies and performance metrics to internal and external stakeholders and escalate blockers, as needed.

Manage budgets and resources to maximize marketing ROI

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market strategiesSales enablementMarket analysisCustomer insightsBudget managementCompetitive intelligence