150 applicants

Company

Rithum · 4 hours ago

Director, Product Marketing

Atlanta, GA

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Develop and Execute Comprehensive Go-to-Market Strategies

Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals.

Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives.

Define and own launch objectives, milestones, and KPIs to track and report success.

Craft Messaging and Positioning that Resonates Across Channels

Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries.

Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events.

Equip teams with clear narratives that align with both product functionality and customer pain points.

Deliver Market Insights to Inform Strategy

Conduct in-depth market research, competitive analysis, and customer interviews to identify market trends, white space opportunities, and gaps in the portfolio.

Serve as the expert on market dynamics, buyer personas, and customer needs to guide Product development and marketing efforts.

Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities.

Enable Sales and Marketing Teams with Strategic Resources

Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies.

Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts.

Partner with Sales Enablement teams to train Sales and Customer Success teams on messaging, use cases, and market differentiation.

Champion Customer-Centric Feedback and Advocacy

Lead efforts to collect and integrate feedback from customers, prospects, and partners into product marketing strategies.

Advocate for customer needs and pain points within the organization to shape product enhancements and innovation.

Partner with Marketing to develop case studies and customer stories that highlight product impact and ROI.

Own Performance Metrics and Optimization

Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and customer adoption.

Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement.

Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations.

Lead and Mentor a High-Performing Team

Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture.

Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members' careers.

Encourage innovation and cross-functional alignment to drive shared goals across the organization.

Qualification

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Product MarketingGo-to-Market StrategySaaS ExperienceData-Driven Decision-MakingCross-Functional CollaborationMarket ResearchCompetitive AnalysisMarketing CampaignsTechnical Acumen

Required

10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations.

Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution.

Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement.

Proven ability to work seamlessly with Product, Sales, and Customer Success teams to align on priorities and deliver business results.

Strong analytical skills, with a track record of leveraging data to guide strategy and optimize performance.

Success in managing and scaling high-performing product marketing teams while fostering professional growth and collaboration.

Exceptional ability to influence stakeholders and communicate value across all levels of the organization.

Preferred

Bachelor's degree in Marketing, Business or a related field; an MBA is preferred.

Prior experience in a Private Equity-backed organization and familiarity with high-velocity and enterprise SaaS GTM motions.

Understanding of SaaS product functionality and buyer needs in key verticals such as e-commerce, retail, or technology.

Benefits

Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1

A 6% 401(k) match

Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day

12 weeks primary caregiver leave & 4 weeks secondary caregiver leave

Accident, critical illness, and hospital indemnity insurance

Pet insurance

Legal assistance and identity theft insurance plans

Life insurance 2x salary

Access to the Calm app, MoveSpring, and Employee Assistance Program

Remote work stipend for internet, cell phone, office furniture and supplies

Culture and team-building activities

Tuition assistance

Career development opportunities

Charitable contribution match up to $250 per year