True Classic · 1 day ago
Director, Product Strategy
United States
Full-time
Remote
Director/Executive
3+ years exp
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Responsibilities
Evaluate the growth potential within specific product categories and identify new opportunities.
Analyze customer and retailer feedback to determine which products to amplify or discontinue.
Provide strategic recommendations to align product lines with evolving customer preferences and market trends.
Identify the products that are currently driving customer advocacy and brand loyalty.
Utilize data and customer insights to identify both immediate and long-term product improvement opportunities across the omni-channel ecosystem.
Track and report product performance metrics, ensuring data-backed decisions are at the forefront of product strategy.
Develop a detailed go-to-market roadmap, determining the optimal sequence and timing for new product launches.
Collaborate with cross-functional teams including marketing, sales, and operations to ensure seamless product rollouts.
Monitor and refine launch plans to maximize market impact and customer reception.
Establish and maintain a comprehensive long-term product roadmap that anticipates market needs and trends.
Drive the development and ownership of unique product categories within the apparel space, setting the company apart from competitors.
Qualification
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Required
Bachelor’s degree in Business, Marketing, Fashion Merchandising, or a related field
3+ years of experience in product strategy, product management, or related roles within the apparel or fashion industry.
Strong analytical skills and experience with data-driven product analysis and strategic planning.
Proven track record of successful product launches and demonstrated ability to drive growth through strategic product initiatives.
Exceptional communication and leadership skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels.
Deep understanding of customer behavior and trends in the apparel and/or fashion market
Creative mindset with a strong sense of market trends and product innovation.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
Strategic Thinking: Ability to conceptualize and execute comprehensive product strategies that align with business goals.
Data Analysis: Proficiency in using data analytics tools to extract actionable insights from complex data sets and varied sources
Market Research: Skilled in evaluating market trends, customer feedback, and competitive landscapes to inform product decisions.
Project Management: Strong organizational skills with the ability to manage multiple projects, timelines, and stakeholders effectively.
Collaboration: Excellent interpersonal skills for cross-functional collaboration with teams including design, marketing, sales, and supply chain.
Problem-Solving: Proactive and resourceful in identifying challenges and developing creative solutions.
Communication: Strong verbal and written communication skills for presenting strategies, product updates, and insights to senior leadership.
Innovation: Ability to think creatively to develop unique product concepts and drive innovation within the product lineup.
Customer Focus: Deep understanding of customer needs and behaviors to guide product development that enhances customer satisfaction and loyalty.
Adaptability: Capacity to thrive in a fast-paced environment and adapt to changing business needs and market conditions.
Benefits
Unlimited Sick Days & PTO
Company-paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
401k plan with 3% company match
Monthly $200 stipend for home office expenses
Free $1,000 worth of True Classic merchandise every year
Free Employee Assistance Program
Company
True Classic
True Classic is an e-commerce platform that offers a wide range of tees for men.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matthew Winnick
Co-Founder
Recent News
Company data provided by crunchbase
