Material · 2 days ago
Director, Qualitative Insights
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Brand MarketingMarket Research
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Responsibilities
Specific research design and delivery responsibilities include - but are not limited to - methodology recommendations and engagement design, discussion + activity guide development, online + face to face moderation, mentoring and developing others, managing internal project members, notetaking, financial project management, developing nearly client ready reports/deliverables (including slides video deliverables, microsites), overall account/project management and managing scope, critical thinking for roadblock escalation to effectively complete work and offers guidance to others to problem solve these challenges.
Collaboration with internal cross-functional teams (e.g., Qual Insight Ops, Insight Design, Behavioral Sciences, Quant practice) in support of executing the highest quality work.
Insights reporting responsibilities include translating data into learnings, integrated visual stories and comprehensive narratives that establish impactful and strategic recommendations. This process may or may not include Senior Team/Leader oversight.
Team & client management responsibilities include establishing, supporting, and building thriving relationships with junior- to senior-level Insights, Marketing and other cross-functional client Stakeholders. Mentoring, coaching, and delegating appropriate work to Associates and Sr. Associates, Associate Directors, sharing responsibility for their growth, development and training roadmaps. You will be mentored by senior leadership and receive on-the-job formal training through Material.
Qualification
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Required
Bachelor’s degrees and/or studies in a social science, communications, or business related field
Minimum of 7 years of experience in market research, with a proven track record of managing multiple end-to-end research projects and developing client relationships
Expert of qualitative methodologies, including focus groups, ethnographies, in-depth interviews (IDIs), online communities, etc.
Broad experience across different types of objectives (JTBD/Needs, Segment Illumination, Audience Understanding, Journey Mapping, Product Innovation, Positioning, etc.)
Understanding of quantitative research is a plus
Ability to integrate and seamlessly incorporate Quantitative methods, research and insights
Skills required for success include critical thinking, strategic thinking, project management and problem identification oriented around solutions and point-of-view
Ability to learn and adapt to cutting edge technologies to drive efficiency
Leadership presence through influence and peer relationships
Issue de-escalation and solutioning when needed
Excellent communication and presentation skills, with the ability to convey complex insights to diverse audiences including Senior level stakeholders
Positively influences organic client account growth and revenue
Inspires and motivates others
Act as a change leader who brings others along
Proficiency in market research software and tools and Microsoft/Google Suites
Proven ability to work collaboratively and lead cross-functional teams and manage relationships with external vendors
Demonstrated curiosity, willingness to learn (learning mindset), openness to sharing, receiving, asking for, and applying feedback
Adaptability to new methodologies and technologies in the market
Preferred
Master’s degrees are a plus
Prior experience managing and leading others as a people manager is a plus
Benefits
Medical, Dental, Vision, Life, Disability and FSA
Flexible Time Off
11 company holidays
12 weeks of paid parental leave
401K match
Periodic financial wellness and planning sessions
Company
Material
Material is a strategy, insights, design, and technology partner to companies striving for customer centricity in a digital-first world.
H1B Sponsorship
Material has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (7)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageRecent News
2024-10-23
2023-12-12
2023-09-08
Company data provided by crunchbase