Zone & Co · 7 hours ago

Director, Revenue Marketing

United States

Full-time

Remote

Director/Executive

8+ years exp

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Responsibilities

Develop and execute a comprehensive pipeline generation strategy, focusing on achieving top-of-the-funnel acquisition goals and driving our account-based marketing (ABM) initiatives

Take ownership of marketing-sourced pipeline building across key audience segments, personas, target geographies, channels, and market verticals to drive predictable, scalable, and repeatable pipeline growth, ultimately contributing to revenue expansion

Design, develop, and launch multi-channel targeted campaigns, encompassing paid advertising, email marketing, content marketing, account-based marketing, events, and more, to effectively reach and engage prospects at various stages of the sales funnel

Plan and execute engaging events such as webinars, workshops, and industry gatherings to enhance audience engagement and drive revenue

Craft and execute lead nurturing campaigns tailored to target buyer personas, utilizing real-time measurements to assess lead quality and conversion rates

Collaborate closely with sales teams to develop and execute marketing campaigns for cross-sell/up-sell and retention initiatives

Foster alignment between sales and marketing teams, ensuring cohesive execution of our campaign strategy and enabling seamless conversion of engagement into pipeline and revenue

Establish and maintain alignment with the sales team on key metrics, messaging, buyer personas, Ideal Customer Profile (ICP), and other essential Go-To-Market (GTM) elements

Work collaboratively with content marketing and communications team members to create compelling assets for new customer acquisition campaigns and demand programs, including high-value offers, industry reports, videos, case studies, whitepapers/eBooks, and interactive tools

Oversee Marketing Operations and collaborate with Sales Operations to optimize lead/account management processes, messaging, and technology stack, including lead/account routing, scoring models, response times, sales follow-up cadences, and marketing nurturing

Evaluate overall program performance and return on investment (ROI) by analyzing program impact on pipeline, bookings, and revenue

Collaborate with our external demand marketing agency, as well as the Content and Brand Marketing, Product Marketing, and Sales teams, to develop and promote awareness, acquisition, retention, and cross-sell campaigns

Qualification

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B2B Demand GenerationMarketing StrategyHubspotSalesforceZoomInfoAccount-Based MarketingLead NurturingEvent PlanningSales & Marketing AlignmentMarketing OperationsContent Marketing