47 applicants

Company

Asurion · 4 hours ago

Director, SEO

US-Headquarters

Full-time

Onsite

Director/Executive

10+ years exp

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ElectronicsInsurance

H1B Sponsor Likely

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Responsibilities

Be the in-house local, national and technical SEO expert for internal and external stakeholders, including business stakeholders and franchisee owners, Product, Technology, Analytics, Content, Web Optimization and external agencies.

Provide senior business stakeholders with clear, compelling communication of current search performance and plans for improving performance

Proactively drive issue identification and analysis driving to root cause understanding and actions. Partner closely with analytics resources to execute

Drive the SEO strategy roadmap and execution, focusing on both the technical and content optimization programs and building on current success with keen focus on evolving our program

Have a deep understanding of how search engines like Google and Bing work, including algorithms changes and ranking factors that are used to determine top of search results for Local (Map Pack) and National

Evolve an SEO program as SEO Center of Excellence that maximizes traffic and revenue opportunities across the business

Help others learn and grow. You recognize that SEO can be a 'black box' to others and you understand how to distill down key SEO concepts for others to understand.

Serve as main SEO point of contact for specific business units. Answer general search related questions and issues from individuals

Coach and develop a data-driven, results-oriented, best-in-class, SEO team

Be the expert on the landscape of industry tools to audit, research, and analyze search data, and how to derive meaningful insights from what you uncover.

Build SEO strategies that address the complexities of having multiple sites and domains that serve similar audiences.

Experience preparing and presenting SEO performance and insights to executives

Expert knowledge of SEO strategy (local and national) including and not limited to, on-site, off-site, local, GBP

Experience using SEO to drive conversions and door swings for locations and service area businesses

Collaborate with cross-channel partners, including Paid and stores, in support of holistic search strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEO strategyTechnical SEOContent optimizationWeb analyticsGoogle Business ProfileGoogle AnalyticsGoogle Search ConsoleBing Webmaster ToolsSEMRushScreaming FrogLocal SEONational SEORetail SEO experienceData-driven decision makingProject ManagementCross-functional collaboration

Required

Minimum 10+ years of SEO experience (both technical and content), in-house or agency, with retail stores at scale experience

Bachelors Degree required; Masters Degree a plus

The ability to clearly and simply explain search performance and articulate a plan for improvement

Strong team leadership, including providing frequent feedback, prioritization, and coaching in communication

Deep working knowledge of Google Business Profile listings and data; for physical and service area businesses

Demonstrated knowledge of hyper-local content and local ranking factors for physical locations and service area businesses

A demonstrated track record of increasing rankings, traffic, revenue and door swings for local, while managing and executing SEO strategies and tactics

Demonstrated success in leading large-scale SEO programs as both a leader and individual contributor

Understanding of broader digital landscape and SEOs role within the mix, with experience collaborating across channel

Ability to thrive in a fast-paced, dynamic work environment

Strong Project Management skills

In-depth experience with web analytics platforms: Google Analytics, Google Search Console/Bing Webmaster Tools, Google Business Profile Insights, SEMRush, Screaming Frog, etc

Deep knowledge of search engine algorithms and ranking methods

Proficient in MS Office programs: Word, Excel and Powerpoint

Company

Asurion

Glassdoor

3.3

Asurion is an electronics company that provides protection, repair, and installation.

Founded in 1994

Nashville, Tennessee, USA

10,001+ employees

http://www.asurion.com

H1B Sponsorship

Asurion has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (69)

2022 (129)

2021 (151)

2020 (103)