ETS · 3 hours ago
Director, Strategic Marketing
Princeton, NJ
Full-time
Remote
Director/Executive
10+ years exp
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Hiring Manager
Nico Kubicka
Insider Connection @ETS
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Responsibilities
Build and own the marketing and communications strategy to support business objectives for our learner and higher education stakeholders and products.
Serve on the GHE Team, providing the marketing expertise needed on all business initiatives.
Manage the marketing team to execute on the marketing strategy
Manage the overall marketing roadmap and priorities for the team, while measuring output, performance, and ROI of all marketing initiatives
Oversee key marketing functions and channels
Ensure a high bar of quality and judgment that puts our best foot forward in marketing, owns the brand, and ensures direct reports and colleagues also adhere to that high bar.
Adhere to ethical standards and comply with the laws and regulations applicable to your job function
Detailed knowledge of current digital marketing strategies and tools, including SEO, channel marketing, funnel analytics, email/lifecycle marketing, etc.
Experience leading a brand and managing product marketing.
An understanding of modern CMS and UX
Experience setting and measuring performance against content and channel metrics. Excellent aptitude for detail and accuracy and analytical skills.
Ability to work independently, but also as a thought partner and collaborator across the team.
10+ years of marketing and brand experience, preferably with global scope and with a tech brand
3+ years of marcom / PR experience as an element or core component of role
Preferred, though not required: Education and/or education technology experience. Proven experience in leading global brand marketing strategy across value chains including B2B and B2C
Experience working as part of a leadership team and owning both marketing strategy and execution.
Expertise building engaging online communities and creating content marketing based on data and research.
Experience managing both direct marketing and channel strategy to indirectly influence customer behavior.
Experience managing cross-functional teams to achieve marketing objectives, including data/analytics, product, etc.
Qualification
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Required
Bachelor’s Degree is required
10+ years of marketing and brand experience, preferably with global scope and with a tech brand
3+ years of marcom / PR experience as an element or core component of role
Detailed knowledge of current digital marketing strategies and tools, including SEO, channel marketing, funnel analytics, email/lifecycle marketing, etc.
Experience leading a brand and managing product marketing.
An understanding of modern CMS and UX
Experience setting and measuring performance against content and channel metrics. Excellent aptitude for detail and accuracy and analytical skills.
Ability to work independently, but also as a thought partner and collaborator across the team.
Experience working as part of a leadership team and owning both marketing strategy and execution.
Experience managing both direct marketing and channel strategy to indirectly influence customer behavior.
Experience managing cross-functional teams to achieve marketing objectives, including data/analytics, product, etc.
Manage the overall marketing roadmap and priorities for the team, while measuring output, performance, and ROI of all marketing initiatives
Oversee key marketing functions and channels
Ensure a high bar of quality and judgment that puts our best foot forward in marketing, owns the brand, and ensures direct reports and colleagues also adhere to that high bar.
Adhere to ethical standards and comply with the laws and regulations applicable to your job function
Preferred
Education and/or education technology experience.
Proven experience in leading global brand marketing strategy across value chains including B2B and B2C
Expertise building engaging online communities and creating content marketing based on data and research.
Benefits
Health, Vision, Dental insurance plans to choose from
Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
Generous PTO and vacation time to balance your work and life
Additional 8 hours of PTO for volunteer work
Retirement plan (401(a)) and traditional Roth (403b) with company contribution
Commuter Benefits
Pet Insurance
1 year subscription to Calm App
Company
ETS
Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
1,001-5,000 employees
Funding
Current Stage
Late StageLeadership Team
Amit Sevak
Chief Executive Officer
Chris Draper
Vice President and COO, College Board Programs
Company data provided by crunchbase
