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Company

IntelePeer · 18 hours ago

Director, Web Experience (US Remote)

Dania, FL

Full-time

Remote

Mid, Senior Level, Lead/Staff, Director/Executive

$150K/yr - $180K/yr

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Responsibilities

Plans and implements web-based marketing strategies and campaigns via the company’s website.

Oversees the UX, UI, visual design, and content updates for Intelepeer

Optimizes for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content

Collaborates with go-to-market teams to implement landing pages

Develops marketing and sales campaign pages and web assets

Continuously seeks opportunities to improve the user journey on the site to improve sales, customer retention, and customer support satisfaction.

Use web analytics and user testing to design data-driven solutions

Manage software and service vendor relationships

Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company’s web presence.

Develops and expands company’s web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.

Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website.

Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company’s site.

Maintains current knowledge of trends and developments in website and SEO.

Assists with budget preparation for marketing department.

Develop business cases for marketing programs and make recommendations on marketing tactics

Works with the other marketing teams, other internal stakeholders, and external agencies and vendors.

Performs other related duties as assigned.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEOWeb AnalyticsMarketing StrategyHTMLDigital MarketingContent ManagementGoogle AdWordsHubSpot Content MarketingHubSpot Inbound MarketingHootSuite Social MediaDigital Marketing Institute CertificationMarketoGoogle AnalyticsYouTube CertificationMicrosoft Office Suite

Required

Bachelor’s or Master’s Degree in marketing or a related field

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, CrazyEgg, Omniture, WebTrends, SEMRush, etc.)

Strong problem-solving ability, including metrics-driven thinking

Ability to manage and keep content consistent across multiple programs and teams

Extensive knowledge of marketing principles and strategies.

Extensive knowledge of SEO and related best-practices.

Excellent written and verbal communication skills.

Excellent organizational skills and attention to detail.

Excellent time management skills and ability to meet deadlines.

Proficient with HTML and web design.

Proficient with Microsoft Office Suite or similar software

Preferred

Certifications preferred in Google AdWords, HubSpot Content Marketing, HubSpot Inbound Marketing, HootSuite Social Media, Digital Marketing Institute Certification, SEO, Marketo, Google Analytics, YouTube Certification