Blink Health · 2 days ago

Director, B2B Marketing

New York, NY

Full-time

Hybrid

Director

8+ years exp

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Responsibilities

Create a marketing roadmap and oversee the development and deployment of content, including targeted content for biopharma partners.

Develop a proactive PR program, create press releases, awareness campaigns, and content-based marketing.

Lead brand marketing efforts across products and implement demand generation campaigns.

Guide B2B marketing investment decisions, own the advertising budget, and collaborate with design, product, and digital teams.

Own event marketing strategy, testing, iterating, and scaling new levers.

Qualification

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B2B MarketingStartup ExperienceDatabase ManagementMulti/Omnichannel StrategyMarketing StrategyProject ManagementProblem-SolvingCommunicationOrganizationAdaptability

Required

At least 8 years of experience, with deep experience in B2B marketing and working with growth, sales, and executive teams. Start-up experience is preferred.

Proven track record of success in scaling marketing programs through technology, database management, and multi/omnichannel strategy.

Exceptional written and verbal communication skills with the ability to develop targeted and compelling messaging.

Direct and applicable experience in designing, executing, and measuring a marketing strategy.

Ability to create and deliver compelling presentations to an executive-level audience.

Exceptional organizational skills with strong project management abilities.

Bachelor's degree (BS/BA) in Business Administration, Marketing, or equivalent experience. MBA preferred.