Travelers · 3 days ago

Director, Content Marketing

Hartford, CT

Full-time

Hybrid

Director

$112K/yr - $184K/yr

5+ years exp

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Responsibilities

Manage the development and delivery of content strategies for content marketing initiatives across different mediums and channels for assigned business area(s).

Collaborate with marketing partners to ensure content aligns to business goals and strategies and delivers on their objectives.

Manage freelance writers, editors, and designers to create compelling content. Manage individual project budgets.

Develop content inclusive of articles, landing pages, infographics, videos, webinars, podcasts, and long-form written content. May review and refine content developed by less experienced employees.

Utilize a wide array of content and SEO applications, software, and tools. Ensure content produced ranks well in search. Stay abreast of cutting-edge technology and makes recommendations on potential enhancements.

Ensure compliance with established design, written, and/or multimedia content and brand standards and techniques consistent with marketing objectives and recommend adjustments to maintain relevancy.

Perform other duties as assigned.

Qualification

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Content MarketingSEOInsurance Industry KnowledgeDigital MarketingData VisualizationProblem-SolvingCreativityProject Management

Required

Bachelor’s Degree in marketing or related field.

Five years of related content and digital marketing experience.

Advanced knowledge of content marketing strategy and best practices.

General knowledge of SEO best practices.

General knowledge of insurance industry, company product/services and marketing strategies to develop company digital channel content and maximize traffic to sites.

Advanced ability to think strategically, creatively and outside the box in developing designs for marketing efforts.

Advanced project management skills and ability to manage multiple complex projects simultaneously.

General analytics, data visualization, and problem-solving skills.