SOCi, Inc. · 2 days ago

Director, Customer Marketing

United States

Full-time

Hybrid

Director

8+ years exp

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Responsibilities

Collaborate with cross-functional teams to map and optimize the customer journey, ensuring timely and relevant communication. Oversee the creation and execution of customer lifecycle nurture campaigns to ensure consistent and personalized communication

Oversee SOCi’s advocacy initiatives and continue to expand SOCi’s advocacy program to build brand loyalty and customer engagement. Ensure sales and marketing have the customer references and stories they need.

Develop and execute customer marketing campaign strategies, including messaging and positioning, in collaboration with product marketing, brand, events, sales, and customer success teams.

Understand customer needs and opportunities to set audience targets and priorities for campaigns and initiatives.

Manage buying group customer communications, such as customer newsletters, campaigns, product release announcements.

Identify and experiment with new channels to reach and engage customers effectively

Execute review campaigns with 3rd party software review sites and analysts

Partner with MarOps to establish KPIs for customer marketing initiatives, focusing on metrics for pipeline creation, engagement, and customer buying group database health. Share insights with executive leadership and leverage insights to drive better outcomes.

Lead and mentor a high-performing customer marketing team, providing guidance, support, and professional development opportunities.

Qualification

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Customer MarketingB2B SoftwareMarketing CommunicationContent CreationProblem-SolvingTeam BuildingLeadershipCommunicationCustomer ServiceMarketing AutomationHubSpotMarketoPardotCRM SystemsSalesforce