200+ applicants
Foundation Medicine · 2 days ago
Director, Digital Marketing Infrastructure
Boston, MA
Full-time
Remote
Director
10+ years exp
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Insider Connection @Foundation Medicine
Responsibilities
Partner with the VP of Marketing and Commercial Operations to develop, refine, and implement a comprehensive digital marketing ecosystem.
Manage web properties, including creating and updating landing pages, setting site goals, and optimizing portals.
Plan, track, and execute digital marketing strategies to achieve annual goals.
Collaborate with core Marketing teams to integrate marketing agencies and optimize the marketing budget.
Measure and report on the impact of marketing activities, adjusting strategies based on data-driven insights.
Oversee SEM and SEO strategies, develop marketing analytics, and refine attribution models.
Work closely with the Technology and CRM Team to leverage customer data for demand generation.
Partner with cross-functional teams to strengthen the global reputation of Foundation Medicine.
Coordinate with other marketing team members to ensure active promotions are represented on all platforms.
Qualification
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Required
10+ years of experience in Advertising, Marketing, Public Relations or Communications or equivalent professional experience
7+ years of experience executing marketing strategies and tactics
5+ years of experience using marketing automation and social media in a professional setting
Experience working in a regulated setting and handling data in accordance with HIPAA
Preferred
Bachelor’s degree
Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube as well as a familiarity with all other current and emerging digital platforms
Ability to oversee complex projects and manage the details for flawless execution
Extensive experience managing communications in sensitive and urgent situations
Experience managing third-party vendors and agency partners
Track record of leadership in driving a patient-centered mission
Mastery of skills in public and media relations, including personal familiarity with key healthcare media outlets and reporters
Skilled expertise with various digital mediums, applications and technology platforms including social media, SharePoint, Adobe, PowerPoint, iMovie
Ability to succeed in a fast-paced environment with multiple, competing priorities
Strong leadership and interpersonal skills with proven ability to be a collaborative partner
Excellent organizational skills with a detail-oriented approach
Understanding of HIPAA and importance of privacy of patient data
Commitment to reflect FMI's values: Patients, Passion, Innovation, and Collaboration
Company
Foundation Medicine
Foundation medicine is a molecular information company developing clinical diagnostic tests that facilitates personalized cancer therapies.
1,001-5,000 employees
H1B Sponsorship
Foundation Medicine has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (23)
2022 (32)
2021 (45)
2020 (44)
Funding
Current Stage
Public CompanyTotal Funding
$96.5MKey Investors
Kleiner Perkins
2015-01-12Acquired· by Roche ($2.4B)
2013-09-25IPO· nasdaq:FMI
2013-01-08Series B· $13.5M
Leadership Team
Daniel Malarek
Chief Executive Officer
David Fabrizio
VP, Translational Strategy
Recent News
2024-05-21
The Boston Globe
2024-04-26
Post Production Buyers Guide
2024-04-26
Company data provided by crunchbase
