80 applicants

Company

Original Job Post

Tailored Brands, Inc. · 3 days ago

Director, Email & SMS Marketing

Dublin, CA

Full-time

Hybrid

Director

$176K/yr - $200K/yr

12+ years exp

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Insider Connection @Tailored Brands, Inc.

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Responsibilities

Develop and execute strategies to maximize store and web traffic for revenue growth through retention and promotional marketing programs

Utilize data insights to define audience segmentation and direct marketing strategies

Develop customer journeys aligned with relationship objectives and enhance the customer experience

Optimize email channel capabilities and tactics for efficient customer communication

Design and implement testing strategies to understand customer behavior and preferences

Manage budgets, collaborate with other teams, and monitor industry trends for new strategies

Leverage automation tools to improve customer relevance and campaign effectiveness

Improve processes to drive production efficiencies and streamline tasks

Partner with Marketing Technology team to implement enabling technologies

Manage a team of direct reports, providing direction, coaching, and support to achieve business goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer relationship marketingDirect marketingEmail marketingEcommerceRetailOmnichannel marketingCustomer data platformsEmail service provider integrationLoyalty platformPersonalization toolsSalesforceBluecoreLiveclickerBusiness acumenData analysisMarketing trends identificationProgram implementationC-level executives interactionHigh performers identificationProblem-solvingStrategic thinkingLeadershipCommunicationCollaborationInfluenceAnalytical thinkingMentoringLoyalty platform experienceSMS utilization

Required

Bachelor's degree in Marketing, MBA preferred

12+ years of Customer Relationship Marketing, Direct Marketing, Email Marketing, or Ecommerce experience; retail experience preferred

Experience with Omni-Channel marketing

Experience with Customer Data Platforms (CDP) and Email Service Provider integration

Experience leveraging a cross-brand Loyalty platform across email and SMS preferred

Experience with leveraging personalization tools to drive increased conversion (Salesforce, Bluecore, Liveclicker, etc)

Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities

Strategic thinker with the ability to clearly articulate and implement a focused plan and to collaborate with teams

Strong leadership skills and experience working with C-level executives with the ability to influence, work collaboratively, and gain consensus across a large organization

Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings

Energetic and inspirational team leader with direct reporting management experience in identifying, coaching and mentoring high performers