200+ applicants

Company

Original Job Post

ADT · 1 week ago

Director, End-to-End Lifecycle Analytics & Customer Lifetime Value

Boca Raton, FL

Full-time

Onsite

Director

10+ years exp

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Cyber SecurityHomeland Security

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Responsibilities

Lifecycle Vision and Strategy: Jointly develop a comprehensive E2E lifecycle marketing strategy that maximizes customer engagement and CLV.

Cross-Functional Collaboration: Work closely with marketing, sales, product, and customer support teams to ensure a seamless and integrated customer journey.

Personalization at Scale: Implement scalable personalization strategies that enhance the customer experience at every touchpoint.

CLV Measurement and Optimization: Define and monitor key metrics related to CLV, using insights to continuously refine and optimize lifecycle campaigns.

Customer Retention and Growth: Drive initiatives that improve customer retention, reduce churn, and increase upselling and cross-selling opportunities.

Innovation and Continuous Improvement: Stay ahead of industry trends and introduce innovative practices to keep the customer lifecycle experience fresh and competitive.

Team Leadership and Development: Build and mentor a high-performing lifecycle team, fostering a culture of excellence and collaboration.

Analytical Skills: Adept at supervising and using statistical analysis and predictive modeling to inform demand planning and business strategies.

Qualification

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Lifecycle Strategy ExpertiseProven Track RecordCustomer Lifetime ValueCustomer lifecycle managementCRMAdvanced analyticsStatistical modelingLeadershipProblem-solving

Required

Lifecycle Strategy Expertise: Proven track record in developing and executing end-to-end lifecycle strategies that drive customer lifetime value.

Hands on statistical modeling experience

Preferred

Education and Experience: Work equivalency or Bachelor's or Master’s degree in Marketing, Business, or related field

10+ years of experience in customer lifecycle management, CRM, or related field, including leadership roles.

Experience managing advanced analytics and statistical modeling teams

Benefits

Healthcare benefits

401(k) plan and company match

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

Paid time off

6 paid holidays

Company

ADT

Glassdoor

2.9

ADT is a security company that provides smart home solutions and business security.

Founded in 1874

Boca Raton, Florida, USA

10,001+ employees

http://www.adt.com

H1B Sponsorship

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2020 (20)