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Workday · 2 days ago
Director, Event Technology
Seattle, WA
Full-time
Hybrid
Director
$194K/yr - $290K/yr
10+ years exp
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Responsibilities
Lead the center of excellence responsible for registration, attendee management and digital event experiences for Workday’s user conferences and executive events.
Lead a strong team delivering on design, implementation and management of registration platform and services, session scheduler, virtual event user experience, etc.
Act as the Experience Marketing business lead to the MarTech, Business Technology, Marketing Automation, Business Analytics, Business Technology and policy teams to drive the requirements for the event technology roadmap focusing on platform consolidation and data centralization.
Define the optimal digital attendee experience with program leaders as it relates to the event registration process, digital platforms, mobile app, audience engagement tools, language translations, closed captioning, event surveys and other touchpoints. (Partner on this for Rising and lead for all other events).
Lead livestream platform strategy and user experience design, in partnership with the broadcast and creative teams.
Advise on configuration of registration workflows, written business requirement documents and project timelines across key events.
Develop and implement standardized approaches for event tech related strategies aligning with collaborator needs.
Partner with data strategy team to align on end-to-end reporting requirements prior to build, and develop critical metrics/goals to accurately measure success.
Collaborate on audience acquisition strategy with the event strategy team.
Set and lead GDPR, CCPA and policy standards for Experience Marketing to ensure compliance.
Maintain an active understanding of internal policies and procedures related to event communications, data privacy/sharing, and gifting.
Handle the technology infrastructure budget.
Represent Experience Marketing on key initiatives and internal councils.
Establish and lead effective processes, meetings and timelines and regularly communicate any interdependencies.
Lead vendor relationships required to support programs.
Contribute to post-event debriefs and presentations summarizing event performance to communicate key takeaways and future improvements.
Qualification
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Required
10+ years of demonstrated success in marketing event technology, driving strategy and roadmap
7+ years of marketing leadership experience
Experience working with programs that support sales and drive pipeline.
Experience with event platforms (preferably with RainFocus, Brightcove, Stova, Braindate, Eventbase)
Bachelor’s Degree or equivalent experience
Preferred
Strong proficiency in gaining alignment and communicating with key collaborators.
Comfortable adapting to evolving business needs and thrive in a fast-paced environment.
Diligent, independent and able to successfully run multiple, concurrent project demands within established timelines.
Demonstrate an ability to take initiative, anticipate needs and exercise independent and good judgment.
You are a collaborative, resourceful leader who will challenge the status quo and grow and mentor strong teams.
Demonstrate executive presence, excellent interpersonal skills, and a proven track record to influence others.
You possess the desire to keep up with best-practices and market trends outside of Workday.
Proficient using Google Suite, MS Office Applications, Slack and other enterprise applications.
Benefits
Workday Bonus Plan
Role-specific commission/bonus
Annual refresh stock grants
Company
Workday
Workday provides SaaS-based enterprise solutions for a company's human resources and financial management activities.
10,001+ employees
H1B Sponsorship
Workday has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (146)
2022 (422)
2021 (383)
2020 (228)
Funding
Current Stage
Public CompanyTotal Funding
$230.55MKey Investors
New Enterprise AssociatesGreylock
2012-10-12IPO· nasdaq:WDAY
2011-10-24Series F· $85M
2009-04-29Series E· $75M
Leadership Team
Aneel Bhusri
CEO & Co-Founder
Jim Bozzini
Chief Operating Officer
Recent News
MarketScreener
2024-05-29
Company data provided by crunchbase
