Rockbot · 2 days ago

Director, Growth Marketing

Little Ferry, NJ

Full-time

Onsite

Director

$150K/yr - $185K/yr

10+ years exp

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B2BDigital Media

Growth Opportunities

Insider Connection @Rockbot

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Responsibilities

Lead and oversee all aspects of marketing operations, including strategy development, execution, and optimization across various channels.

Develop and implement effective demand generation initiatives to drive customer acquisition and revenue growth.

Drive customer lifecycle marketing programs to increase retention, upsell opportunities, and customer lifetime value.

Collaborate closely with cross-functional teams to align marketing strategies with business objectives and enhance brand visibility.

Utilize data-driven insights to identify opportunities, optimize campaigns, and maximize ROI.

Foster a culture of creativity, innovation, and results-oriented mindset within the marketing team.

Provide strong leadership, mentorship, and development opportunities to the marketing team, promoting scalability and achieving organizational goals.

Qualification

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Growth MarketingDemand GenerationCustomer RetentionPipeline GenerationEvent MarketingDigital MarketingPaid SocialGoogle AdsSEOSEMTeam DevelopmentScalabilityOrganizational GoalsDeadline-Driven EnvironmentsFiscal ResponsibilityProblem-SolvingCommunicationLeadership