McAfee · 5 days ago
Director, Marketing Analytics & Strategy
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Consumer ElectronicsEnterprise Software
Insider Connection @McAfee
Responsibilities
Lead a team of analysts in developing reporting on key metrics, insights, testing plans, and optimization recommendations.
Collaborate with VP Marketing Planning & Analytics to drive the Annual Operating Plan with Marketing, Finance, ECommerce, and Product teams.
Provide insights and recommendations to optimize marketing programs and campaigns.
Enhance team's analyses with LTV models, ROAS optimization, media mix modeling, and Multi-touch Attribution.
Develop test & learn roadmaps, recommend testing approaches, and ensure robust results with meaningful interpretations.
Align KPIs and metrics definitions across the business in collaboration with cross-functional teams.
Qualification
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Required
8+ years working in consumer marketing analytics and test & learn design with at least 5 years in a management role and experience managing/developing a team of analysts
Strong experimentation background (A/B, multi-variate and bandit tests etc) across both test design and readout (e.g. causal inference)
Excellent analytical and critical thinking skills
Hands-on individual contributor who can read and write SQL, Python and/or R
Experience with a big data environment / IDE, such as Databricks and/or Snowflake
Persuasive verbal and written communication skills, with a track record of delivering actionable insights and recommendations that help grow the business
Experience with interpreting and understanding MMM and/or MTA solutions
Experience with marketing data architectures, such as CDPs (customer data platforms), digital log files (e.g. Adobe Analytics), and stimulus data (e.g. Google Campaign 360, aggregated agency data)
Work well with partners at all levels while advancing a strong point of view on data interpretation and effective test & learn strategies
Benefits
Bonus Program
401k Retirement Plan
Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
Paid Parental Leave
Support for Community Involvement
14 Paid Company Holidays
Unlimited Paid Time Off for Exempt Employees
96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
Company
McAfee
McAfee is an online security company that provides virus alerts and analysis on malware, network security threats, and web vulnerabilities.
H1B Sponsorship
McAfee has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (8)
2022 (21)
2021 (48)
2020 (76)
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-11-08Acquired· by Advent International ($14B)
2020-10-22IPO· nasdaq:MCFE
1991-09-30Private Equity· Undisclosed
Leadership Team
Recent News
2024-05-06
2024-04-27
2024-04-13
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