PowerSchool · 2 days ago

Director, Marketing Campaigns

United States

Full-time

Remote

Director

$140K/yr - $180K/yr

7+ years exp

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Responsibilities

Define, plan and execute integrated demand generation programs including email campaigns, online ads, SEO/SEM, social media, trade shows, webinars, and more for both national and field initiatives

Develop measurable demand and ABM programs that drive pipeline and contract value growth

Partner with product marketing and sales to create compelling content for outbound programs that solidifies PowerSchool’s leadership position and differentiates us in the marketplace

Work very closely with senior marketing and sales leaders to plan promotional activities, and to ensure that leads are appropriately developed and healthy coverage is achieved across all segments

Design, implement, forecast, and optimize lead generation programs using our marketing automation platform(s) and technologies

Identify key campaign metrics to track program results, measure success, and report metrics to stakeholders across the business while controlling program ROI

Create and manage budgets to ensure optimal spend across all demand gen activities

Hire and train the team, including developing the training plan, integrate to rest of marketing team, and encouraging use of PowerSchools’ learning resources

Represent Revenue Marketing on presentations, SLT meetings, and other cross-functional leadership meetings

Qualification

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Marketing ExperienceSalesforce CRMMarketoSales ExperienceEducation Industry ExperienceABM KnowledgeField Best PracticesCustomer AcquisitionLead GenerationContent MarketingDisplay AdvertisingEmail MarketingStrategic ThinkingGetting Things Done CommunicationProject ManagementNumerical SkillsSupervisory Experience

Required

Balance of 'Strategic Thinking' and 'Getting Things Done'

7-10 years of relevant marketing experience, preferably demand gen

Proven track record of success as an industry leader in marketing programs, B2B experience preferred

Experience building and developing marketing teams

Salesforce CRM, 6sense, and Marketo experience strongly preferred

Excellent communication, project management, and numerical skills

Experience working directly with Sales or education industry

Strong understanding of ABM and field best practices re: personalization at scale, customer acquisition, lead generation, content, display advertising, email marketing