Corvus Insurance · 2 days ago

Director, Product Marketing

Boston, MA

Full-time

Hybrid

Director

$158K/yr - $178K/yr

5+ years exp

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Responsibilities

Establish the go-to-market vision, strategy and model for the solution portfolio for which this role is responsible and communicate that vision and strategy across the organization

Develop deep understanding of the buying audience for the organization by conducting research and gathering insight about target personas, buyer needs, and the purchasing decision process for the organization’s products

Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs

Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the solution portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets

Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook

Oversee and provide input into the process for creating solution positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams

Develop the competitive positioning for the solution portfolio by using competitive analysis and input from product marketing and product management managers

Partner with product and sales leaders to plan routes to market and collaborate with sales enablement and/or sales operations to produce sales enablement plans for the solution portfolio

Oversee the solution portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders to apply a launch tier model and negotiate decision gates and budgets for commercial release; ensure launches are integrated with campaigns

Serve as market-facing subject matter expert (SME) for the solution portfolio and interface with industry analysts as the company representative

Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use, or partner with a formalized customer marketing function in doing so

Establish strategies to drive retention, upsell and cross-sell for the solution portfolio, or partner with a formalized customer marketing function

Follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function

Monitor and report on the performance of the solution portfolio, results of related sales and marketing and efforts

Conduct routine assessments of the organization’s go- to-market processes and address gaps in performance

Manage the hiring, development and retention of product marketing talent

Qualification

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Product MarketingCyber SecurityMarketing SolutionsBudgetingTechnical/Product CategorySalesProblem-SolvingProduct Management