Glu Mobile · 3 days ago

Director, Product Marketing

Redwood City, CA

Full-time

Onsite

Director

$170K/yr - $259K/yr

8+ years exp

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Responsibilities

Lead a team of mobile product marketers to own and deliver the marketing strategy for a group of mobile games and franchises. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles

Own Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle

Build relationships with leaders across the organization including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal

Create data-driven marketing strategies to capture target audiences and increase market share

Build “test-measure-learn” into all campaign strategies to connect activations to measurable results and goals

Collaborate with Finance and studio to build financial models and business cases for marketing campaigns

Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services

Conduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing’s strategies and campaigns

Collaborate with studio to develop roadmaps that align with acquisition, engagement and audience growth strategies

Qualification

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Marketing strategyTeam managementFinancePowerPoint proficiencyCommunicationLeadership