200+ applicants

Company

Original Job Post

Kaplan · 2 days ago

Director, Product Marketing

United States

Full-time

Remote

Director

$64K/yr - $203K/yr

7+ years exp

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Responsibilities

Lead and oversee a Vertical Product Marketing team in developing an integrated marketing strategy and managing marketing plans to achieve designated KPIs across different product lines in the vertical.

Partner with business stakeholders and sales leads to develop marketing initiatives to meet business objectives across both B2C, B2B/B2I, and B2B2C audiences.

Develop messaging strategy, positioning, differentiators, proof points, and value proposition for products.

Research and analyze economic trends, competitive landscape, industry trends, buying habits and cycles, and demographic characteristics of target markets, translating findings into actionable strategies.

Act as the marketing expert for internal products and external competitive offerings within the vertical.

Implement innovative ideas to increase market share.

Understand student needs throughout their educational journey and the needs of educators and administrators supporting students.

Develop and maintain strong relationships internally and externally with teams and partners.

Manage, coach, and develop the product marketing team by providing clear roles and responsibilities, expectations, performance, and development opportunities.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingAnalytical skillsMS WordMS ExcelMS PowerPointPeople skillsManagement skillsInterpersonal skillsTeamwork

Required

Bachelor's Degree required

7+ years of marketing experience, with at least 3 years in a leadership role

Knowledge of the post-secondary educational landscape a plus

Analytical skills, able to interpret multiple data sets to identify trends

Strong proficiency with MS Word, Excel, PP

Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties

Benefits

Remote work providing flexible work/life balance

Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)

Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members

Competitive health benefits and new hire eligibility starts day-1 of employment

Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

Company

Kaplan

Glassdoor

3.7

Kaplan is a provider of educational services. It is a sub-organization of Graham Holdings.

Founded in 1938

Fort Lauderdale, Florida, USA

10,001+ employees

http://www.kaplan.com

H1B Sponsorship

Kaplan has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2021 (15)

2020 (39)