28 applicants

Company

Original Job Post

Freshworks · 2 days ago

Director - SEO

San Mateo, CA

Full-time

Onsite

Director

$249K/yr - $405K/yr

13+ years exp

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Responsibilities

Spearhead the formulation, execution, and refinement of Freshworks’ overarching global SEO strategy, aligning with organizational objectives and market dynamics.

Develop and implement a strategic SEO roadmap to increase organic traffic, rankings, and conversions across all relevant search engines.

Conduct in-depth keyword research and analysis to identify high-value opportunities and trends within our target markets.

Optimize on-page and off-page elements, including content, meta tags, site architecture, internal linking, and backlink profiles to improve search visibility and user experience.

Collaborate with Web strategy & technical SEO to ensure SEO best practices are integrated into website development.

Collaborate with Content strategy and Product marketing teams to ensure SEO best practices are integrated into content creation processes.

Monitor and analyze SEO performance metrics, including traffic, rankings, and backlink profiles, and provide regular reporting and insights to key stakeholders.

Build workflows across teams to drive collaboration, including content development, designers, social media, and Paid Growth, to synchronize efforts and enhance SEO impact

Manage relationships with external agencies, freelancers, and other partners as needed to support SEO initiatives.

Lead, mentor, and develop a team of SEO specialists to execute strategic objectives and drive results.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEO strategySEO toolsAnalytics platformsGoogle AnalyticsGoogle Search ConsoleSEMrushMozAhrefsData interpretationData-driven decisionsSEO knowledgeDigital marketingLeadershipTeam developmentInspireEmpowerAnalytical skillsCommunicationCollaborationProject management

Required

13+ years of experience in a scaling SaaS organization

Developed and implemented a strategic SEO roadmap to increase organic traffic, rankings, and conversions across all relevant search engines.

Demonstrated expertise in devising and implementing enterprise-level SEO strategies, ideally within a global context.

Proven track record of leadership and team development, with a solid ability to inspire and empower diverse teams towards shared objectives.

Proficiency in utilizing advanced SEO tools and analytics platforms to drive informed decision-making and performance optimization.

Extensive experience with SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

Outstanding communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels.

Passion for staying current with the latest developments in SEO and digital marketing.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Flexible Time Off

Commuter Benefits

Wellness Benefits

Adoption Leave

Parental Leave

Company

Freshworks

Glassdoor

3.7

Freshworks is building and delivering online cloud-based software-as-a-service that provides helpdesk support with automation solutions.

Founded in 2010

San Mateo, California, USA

5,001-10,000 employees

https://www.freshworks.com

H1B Sponsorship

Freshworks has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2023 (5)

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2020 (2)