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Company

Curi · 4 hours ago

Director Content

Raleigh, NC

Full-time

Remote

Lead/Staff, Director/Executive

7+ years exp

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Responsibilities

Owns strategy, direction, and continuous development/implementation of content that differentiates Curi, informs customers, and powers defined stages of our marketing funnel to generate, nurture and convert leads

Understands target audiences deeply and crafts content strategies that resonate, engage, educate, and drive affinity for the Curi brand

Proactively pitches and produces compelling, actionable content that aligns with broader marketing and business objectives as well as the unique needs of each department’s goals and targets

Oversees company blog, plus drives increased subscriptions and sustained/increasing subscriber engagement with posts and related stable of blog authors

Oversees News & Knowledge section of company website to ensure proper mix of educational content and resources to help customers; partners with marketing team to continuously promote it

Produces a variety of short- and long-form content across traditional and digital applications, including e-books, infographics, videos, articles, white papers, case studies, etc., for and in collaboration with the marketing team

Directs a small team to prioritize and manage related content responsibilities

Upholds Curi’s vision, mission and values, brand essence, positioning, pillars, and brand voice

Uses various brand strategies, creative approaches, and available distribution channels to achieve desired results

Owns and manages Editorial Board and content calendar; publishes for maximum visibility and buy-in across the company

Serves as the company’s editor for messaging where needed

Delivers projects on time and within budget

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content strategySEOContent marketing campaignsMarketing automationAI utilizationB2B experienceBusiness writingCustomer service orientationTeam managementReporting skills

Required

7+ years of marketing experience, preferably in content

2 years of Director-level experience in a corporate setting

People management experience

B2B experience

Seasoned writer who can successfully navigate various communications needs, types, formats, and channels that educate and engage clients, prospects, and other industry partners

Has the right mix of polish and professionalism to support and influence leadership

Strong commitment to engaging and delighting customers

Manages multiple strategic workstreams simultaneously

Customer-service oriented (can easily liaise/collaborate with internal clients)

Familiarity with various enabling marketing technologies used within the team (SEO, marketing automation, video management, AI)

Strong SEO skills

Experienced with leveraging AI to advance capabilities

Excellent written, verbal, and interpersonal skills

Great at reporting and illustrating forward progress

Displays leadership, influence, and decisiveness

Can successfully prioritize workload

Has successfully implemented and/or partnered on content marketing campaigns