72 applicants

Company

Original Job Post

Gilead Sciences · 5 days ago

Director Marketing, HCP Promotions

Foster City, CA

Full-time

Onsite

Director

$221K/yr - $286K/yr

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Comp. & Benefits

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Responsibilities

Lead development and deployment of pre-launch initiatives across channels – including personal and non-personal.

Develop and execute HCP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM, email marketing and optimize execution and success of the brand.

Collaborate with HCP market research and leverage multiple data sources including but not limited to advisory boards, field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.

Effectively manage multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.

Closely manage media budget targets for assigned programs.

Gain approval for marketing materials through internal review process including management reviews and Med-Legal-Reg and secure final production.

Ensure effective role out of marketing campaigns to the field team through cycle meetings & training sessions, in close cooperation with the sales management & trainers.

Serve as a core team member on development of LSP, POA, and Launch Readiness Reviews.

Develop and deliver presentations to key internal stakeholders (business unit, leadership team, sales teams) and external audiences.

Collaborate with Training & Development to define PBC training objectives and content.

Leverage data and analytics to identify KPIs, track performance of initiatives, and optimize strategy.

Inspire the sales force as a passionate and persuasive brand champion.

Ensure operational excellence and compliant activation of all key deliverables.

Effectively manage agency partners to produce deliverables within timelines and budgets.

Manage marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans.

Create a culture where patients and customers are at the center of thinking and operations.

Demonstrate Gilead core values of Integrity, Excellence, Teamwork, Inclusion, and Accountability.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Budget managementBusiness acumenData analyticsProject managementMarketing strategyMedia budget managementAgency managementMarket researchKPI trackingTraining developmentPatient-centered thinkingGilead core valuesStrategic thinkingInformation synthesisTactical translationMS Office proficiencyProblem-solvingLeadershipTeamworkAdaptabilityIntegrityCollaborationEntrepreneurial mindsetAttention to detailDecision-makingRare Disease ExperienceLiver ExperienceImmunology ExperienceUS Launch ExperienceSub-part H Materials Pre-clearance Experience

Required

Lead development and deployment of pre-launch initiatives across channels – including personal and non-personal.

Effectively manage multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measure outcomes.