Anywhere Real Estate Inc. · 2 days ago

Director Marketing and Advertising

New York, NY

Full-time

Onsite

Director

6+ years exp

Wonder how qualified you are to the job?

Maximize your interview chances

InsuranceProperty Management

Growth Opportunities

Insider Connection @Anywhere Real Estate Inc.

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Lead a team of five marketers to drive marketing strategy and execution for Manhattan region.

Lead creation of innovative and impactful marketing collateral to support high-visibility properties and agents across print and digital media.

Partner with regional marketing colleagues to enhance existing programs and/or create custom initiatives and solutions for the local market and agents.

Coach, develop, and lead marketing staff to achieve scorecard goals and drive professional development of the team.

Meet with potential, active, and top-tier agents to create the Sotheby’s International Realty value proposition aid with agent promotion, and drive marketing strategy.

Work closely with VP of Marketing and Brokerage Managers to strategize marketing goals and achieve sales goals; manage the regional annual marketing budget.

Monitor the local competitive landscape and provide observations and analysis to the VP of Marketing to inform how the business can protect and grow its market share.

Market and roll out new and special company initiatives including conducting staff and agent training in local offices and virtually.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingReal Estate IndustryCoachingProject ManagementCross-Functional CollaborationStrategic PlanningProblem-SolvingLeadershipCommunicationTeamworkCreativityClient Management

Required

6-10 years of marketing leadership experience; experience in the real estate industry preferred.

Experienced people leader with success record of coaching and motivating diverse teams.

Strong and effective communicator both verbally and written; ability to interact with diverse groups of customers and agents, as well as ability to speak to an executive audience.

Detail-oriented, with an ability to manage multiple projects in parallel and work cross-functionally and across geographies.

Creative outlook with a passion for building innovative marketing; strategic mindset to help guide the Sotheby’s International Realty brand in the Manhattan market.