Groove Life · 17 hours ago

Director of Acquisition

United States

Full-time

Remote

Director/Executive

$130K/yr - $170K/yr

6+ years exp

Maximize your interview chances

E-CommerceEmail

Growth Opportunities

Insider Connection @Groove Life

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Design and implement marketing campaigns using paid channels, with a focus on experimentation methods to grow our customer base in a data-driven and efficient manner

Build and develop an agile, collaborative, and high-performing growth marketing team

Drive revenue growth, with a focus on contribution margin, for the DTC and marketplace business through planning, development, and execution of comprehensive performance marketing strategies via paid media channels

Drive sustainable growth strategies across paid social, search, marketplaces (Amazon & TikTok) affiliate, direct mail, audio, influencer, and TV (Linear, CTV, and OTT)

Analyze performance metrics, monitor campaign goals, and develop media plans that align with the strategic goals of Groove Life

Work closely with VP of Marketing to determine channel budget allocations; partner with FP&A and Marketing Insights to drive financial forecasting

Collaborate closely with Creative, Retention, eCommerce, and Product on all new product launches, promotions, and marketing campaigns

Manage vendor and partner relationships to identify areas of opportunity and growth

Identify opportunities with new channels, platforms, and tools by staying at the forefront of industry trends

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingCustomer AcquisitionMedia BuyingD2C/eCommercePeople ManagementMeta AdvertisingGoogle AdvertisingTikTok AdvertisingAmazon AdvertisingOffline MarketingCAC ManagementData AggregationBudget ManagementGrowth Team BuildingTV AdvertisingOTT AdvertisingAudio AdvertisingMMMMERGeo-holdout Testing

Required

6+ of experience in performance marketing, acquisition/growth with a background in D2C/eCommerce - you'd consider yourself an expert performance marketer, well versed in the full marketing model (building awareness, consideration, and driving customer acquisition through various digital and offline channels)

4+ years of people management experience

Experience building growth teams

Proven track record of delivering measurable results (in terms of CPA, LTV, CTR, conversions, and ROAS) through testing and optimization

Direct, hands-on experience with media buying on Meta, Google, TikTok, and Amazon

Working knowledge of offline marketing, specifically as it relates to TV (linear)/OTT and Audio

Experience overseeing CAC and spend decisions across multiple channels

Experience with MMM, MER, and Geo-holdout testing

Must be data-driven and proficient in aggregating data across multiple sources

Comfortable working in a fast-paced hybrid environment with an ability to pivot and bring teams together

Experience managing at least $1M - $3M monthly budget