HumanN · 3 days ago

Director of Acquisition

West Lake Hills, TX

Full-time

Remote

Director/Executive

7+ years exp

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FitnessWellness

Comp. & Benefits

No H1B

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Responsibilities

Establish Humann’s B2C performance marketing strategy, including defining KPIs, audience segmentation, and media mix

Create and implement a holistic digital acquisition strategy across diverse channels, including paid search, social media, display, programmatic, and affiliate marketing.

Lead a growing team to plan, execute, and measure performance marketing campaigns across social, search, display, and above-the-line media

Manage external agency relationships, ensuring alignment with company goals and optimizing agency performance to drive customer acquisition.

Identify and implement processes to streamline operations and scale core acquisition channels more effectively.

Recommend A/B testing and conversion rate optimization (CRO) initiatives to improve funnel efficiency and maximize customer acquisition.

Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis

Oversee media budgets, forecast monthly costs, and ensure accurate reconciliation of spend discrepancies.

Evaluate and manage vendors and tools to execute an effective performance marketing program

Evangelize relevant and notable learnings, best practices, and operating procedures across marketing and creative teams:

Collaborate with internal teams, including product, creative, and content, to ensure cohesive and effective messaging across all digital acquisition channels.

Qualification

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Performance MarketingDigital Acquisition StrategyEcommerce ExperienceBudget ManagementData AnalysisCustomer AcquisitionA/B TestingConversion Rate OptimizationTeam ManagementWellness KnowledgeSubscription-Based Brands ExperienceMedia Mix OptimizationCreative StrategyCross-Functional Collaboration

Required

7+ years of experience in performance marketing within the ecommerce space, including preferably in health and wellness and/or subscription-based brands.

4+ years of people management experience

Proven track record of delivering measurable results (in terms of CPA, LTV, CTR, conversions, and ROAS) through testing and optimization

Expertise in managing budgets and forecasts in customer acquisition

Deep understanding of capabilities within paid media and how to effectively leverage the different capabilities