G-P · 11 hours ago
Director of Brand, Campaign, and Content Strategy
United States
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Own and evolve G-P’s brand strategy, ensuring a consistent and compelling identity across all channels and touchpoints.
Champion the G-P brand voice and visual identity, driving alignment across internal teams and external communications.
Develop strategies to increase brand and category awareness globally, ensuring G-P is top of mind for decision-makers in global hiring.
Lead initiatives that solidify G-P’s leadership in the global hiring reinforcing its reputation as an innovator in the market.
Collaborate with the creative studio to deliver world-class assets that reflect G-P’s market leadership and set a new standard in the industry.
Track and analyze brand health metrics, including awareness, sentiment, and share of voice, to inform and refine branding initiatives.
Design and lead integrated, multi-channel campaigns that unify efforts across marketing teams and deliver measurable impact.
Partner with demand generation, product marketing, and regional marketing teams to align campaigns with shared goals.
Collaborate with the creative studio to ensure campaigns achieve creative excellence and resonate with target audiences.
Craft compelling brand, campaign, and content narratives that resonate with global audiences and showcase G-P’s unique value proposition.
Build a comprehensive content strategy to support integrated campaigns, drive awareness, and engage key audiences.
Ensure content aligns with campaign themes and is effectively utilized across channels to maximize impact.
Collaborate with product marketing to ensure campaign messaging aligns with product positioning and customer needs.
Define, track, and report on KPIs for brand health, campaign performance, and content effectiveness.
Analyze campaign performance and audience insights to refine strategies and optimize future efforts.
Ensure accountability across teams by tracking progress against goals and timelines and leading retrospectives post campaign.
Build strong relationships with marketing, sales, and product teams to align priorities and create synergies across campaigns.
Act as a strategic partner to demand generation, product marketing, and field marketing teams, ensuring campaigns drive engagement and revenue impact.
Foster a culture of collaboration and accountability to ensure campaign success.
Stay informed about industry trends, competitive positioning, and audience needs to ensure G-P remains ahead of the curve.
Continuously innovate campaign strategies to differentiate G-P in a competitive marketplace.
Build and lead a team of exceptional brand, campaign, and content professionals, fostering a culture of creativity, collaboration, and excellence.
Mentor team members to reach their full potential, ensuring high performance and personal growth.
Establish G-P’s team as an industry leader, earning recognition for innovative strategies, outstanding campaigns, and thought leadership.
Qualification
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Required
10+ years of experience in campaign management, brand strategy, and content marketing within B2B SaaS.
4+ years leading high-performing teams
Proven success in leading integrated campaigns across multiple marketing functions and channels.
Demonstrated expertise in tracking brand health metrics and increasing category and brand awareness in competitive markets.
Experience leading and mentoring high-performing teams, with a proven track record of achieving industry recognition.
Strong experience working with creative teams or agencies to deliver high-impact campaigns and assets.
Exceptional ability to measure and optimize brand health, including tracking awareness, sentiment, and engagement.
Expertise in designing and executing integrated marketing campaigns that unify efforts across demand generation, content, and creative functions.
Exceptional storytelling skills and the ability to craft compelling narratives that connect emotionally with audiences.
Strong understanding of multi-channel marketing, including digital, social, and traditional media.
Proven ability to inspire and develop teams to deliver exceptional results and gain industry recognition.
Data-driven mindset with the ability to translate insights into actionable strategies.
Proficiency with tools for brand tracking, campaign management, content management (CMS), and analytics.
Familiarity with SEO best practices and content performance optimization.
Company
G-P
G-P is your co-pilot for global employment providing HR, legal and compliance support at your fingertips so you can build teams anywhere.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Nicole Sahin
CEO & Founder
Simone Nardi
Chief Financial Officer
Company data provided by crunchbase
