Tropic · 2 days ago

Director of Communications and Content

United States

Full-time

Remote

Director

7+ years exp

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MarketingProcurement

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Responsibilities

Implement communication strategies for employees, stakeholders, members, and clients effectively

Maintain Messaging Framework and Communication Style Guide for internal and external messaging consistency

Collaborate with cross-functional teams to tailor communication plans for different external and internal audiences and initiatives

Collaborate with internal and external SMEs, product marketing, and other GTM teams to develop a full funnel content strategy and compelling content to engage and convert prospects and customers for various channels including memos, newsletters, press releases, social media, and web

Write and edit communication materials, ensuring consistency in tone, style, and messaging

Monitor opportunities for speaking engagements and award submissions, draft submissions

Collaborate with Demand Gen and Customer marketing teams on webinar topics and speakers

Oversee social media campaigns, including content creation, scheduling, and engagement

Lead public relations efforts, media relations, press releases, and crisis communications

Manage and develop a content marketing manager to ensure their growth and success

Develop content for client engagement, marketing, and ongoing communication efforts including research, ebooks, blogs, videos, website copy, email

Assess communication strategies' & content success using KPIs across media coverage, social media, brand reputation, website engagement, traffic and conversion rates

Qualification

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SaaSProcurementFinanceJournalismCorporate communicationSEOTechnical writingCommunications principlesCommunication toolsDigital platformsCommunicationProblem-solvingCreativityPrevious ExperienceContent Marketing