Automattic · 7 hours ago

Director of Content Marketing, WordPress.com

United States

Full-time

Remote

Director/Executive

$130K/yr - $180K/yr

10+ years exp

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Comp. & Benefits

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Responsibilities

Define and own WordPress.com’s global content strategy, messaging architecture, and brand voice.

Direct development and execution of annual content and campaign calendars.

Build and mentor a high-performing content team while serving as an organizational thought leader.

Manage content marketing budget and resource allocation to maximize business impact.

Establish company-wide messaging frameworks and content guidelines.

Guide WordPress.com’s organic growth through comprehensive SEO strategy.

Develop data-driven content optimization frameworks to improve search visibility.

Own the content governance model ensuring consistency across all channels.

Define and maintain content taxonomies and metadata strategies.

Oversee technical content optimization initiatives across the website.

Spearhead development of integrated marketing campaigns across all channels.

Own campaign messaging strategy and framework development.

Guide narrative development for product launches and key initiatives.

Create scalable messaging playbooks for cross-functional team use.

Partner with C-suite and senior stakeholders on strategic initiatives.

Drive alignment between content strategy and broader business objectives.

Guide collaborative initiatives across Product, Design, and Communications teams.

Champion content and messaging best practices across the organization.

Define content and campaign success metrics aligned with business goals.

Drive data-informed decisions for content strategy optimization.

Provide executive reporting on content ROI and business impact.

Identify strategic opportunities through market and competitor analysis.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content MarketingSEO StrategyContent OperationsMessaging FrameworksContent AnalyticsStakeholder ManagementMulti-channel CampaignsWordPress KnowledgeStrategic Thinking