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Company

Criteria Corp · 21 hours ago

Director of Demand Generation (Remote in US)

California, United States

Full-time

Remote

Director/Executive

8+ years exp

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EducationSaaS

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Responsibilities

Own the demand generation strategy to achieve pipeline and revenue goals aligned with company objectives.

Plan, execute, and optimize multi-channel campaigns across digital, email, events, ABM, and paid media to generate leads and accelerate pipeline growth.

Ensure alignment with sales and product teams for consistent messaging and effective execution.

Develop account-based marketing (ABM) strategies for high-value accounts, ensuring personalized and impactful outreach.

Partner with Revenue Operations to define, track, and analyze KPIs, continuously optimizing campaigns for ROI.

Leverage tools such as Salesforce and other Martech solutions to drive automation, segmentation, and personalization at scale.

Work closely with product marketing to align messaging with audience needs and lifecycle stages.

Own and manage the demand generation budget, ensuring efficient allocation of resources for maximum impact.

Flexible work style comfortable in a fast moving, highly energy and evolving environment

Excellent project management, planning and organizational skills

Ability to multi-task and meet deadlines while paying attention to details

Experience in a rapid growth, fast paced environment with a demonstrated history of goal setting and achievement.

A blend of analytical and creative skills with a strong affinity for getting things done.

A strong analytical mind that measures success via metrics and measurable goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationB2B MarketingSaaS ExperienceABM StrategiesMarketing AutomationPaid MediaEmail MarketingSalesforceData Analytics ToolsCollaboration SkillsProject Management

Required

8+ years of experience in demand generation or growth marketing, with at least 3 years in a leadership role.

Proven track record in driving pipeline and revenue growth in a SaaS B2B environment.

Expertise in ABM strategies, paid media, email marketing, and marketing automation.

Strong analytical skills with experience in attribution models, A/B testing, and campaign performance analysis.

Exceptional leadership, communication, and collaboration skills.

Proficiency in CRM (Salesforce), marketing automation platforms, and data analytics tools.

Experience managing and building reports in Salesforce.

Company

Criteria Corp

Criteria is a talent success company that helps organizations make more objective, evidence-based talent decisions that both reduce bias and drive outcomes.

Founded in 2006

West Hollywood, California, USA

51-200 employees