Engageware · 3 hours ago

Director of Demand Generation and Digital Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

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Hiring Manager

Cindy Crowley

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Responsibilities

Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy that aligns with our sales and marketing objectives, focusing on lead generation, ABM, and customer acquisition.

Digital Marketing Execution: Oversee the execution of digital marketing channels, including paid media (PPC, display, social), and email marketing, to maximize engagement and lead generation.

Pipeline Growth: Own the marketing pipeline and be accountable for pipeline generation and progression, ensuring that the team meets or exceeds monthly and quarterly lead generation targets.

Campaign Management: Lead multi-channel campaigns to reach target audiences across various stages of the buyer journey. Develop A/B testing frameworks to optimize conversion rates and maximize ROI.

Account-Based Marketing (ABM): Implement and optimize ABM programs targeting key accounts in collaboration with Sales, ensuring alignment on messaging, targeting, and account engagement.

Marketing Automation & CRM: Use marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce) to optimize lead nurturing, scoring, and attribution.

Analytics & Reporting: Track and report on campaign performance, lead quality, and conversion rates. Use data-driven insights to make recommendations for optimization and improvement.

Cross-Functional Collaboration: Partner with Sales, Product & Content Marketing, and Customer Success teams to align on go-to-market strategies and ensure cohesive messaging across all channels.

Budget Management: Manage the demand generation budget, ensuring efficient use of resources and maximum ROI on spend.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand GenerationDigital MarketingMarketing AutomationCRMB2B SaaS MarketingGoogle AnalyticsGoogle AdsLinkedIn AdsProject ManagementStrategic Thinking

Required

7+ years of experience in B2B SaaS marketing, with a proven track record in demand generation and digital marketing.

Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM (Salesforce), Google Analytics, and digital advertising platforms (Google Ads, LinkedIn Ads, etc.).

Strong analytical mindset with a data-driven approach to decision-making and the ability to interpret complex data sets into actionable strategies.

Excellent written and verbal communication skills, with a strong focus on customer-centric messaging.

Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment.

Demonstrated experience in managing and developing a high-performing team.

Ability to think strategically and develop long-term plans that align with company growth objectives.