Arcoro · 2 days ago

Director of Demand Generation

United States

Full-time

Remote

Director/Executive

8+ years exp

Maximize your interview chances

Human ResourcesSoftware

Growth Opportunities

Hiring Manager

Julia Belt

Insider Connection @Arcoro

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Design and execute a comprehensive demand generation strategy to drive pipeline growth, conversions, and revenue impact across multiple channels.

Oversee the end-to-end execution of integrated demand generation campaigns (e.g., email, paid media, SEO, and more).

Implement scalable programs to generate qualified leads for the sales pipeline, including lead scoring, segmentation, and nurturing.

Develop and maintain KPIs, dashboards, and reports that track the performance of demand generation programs. Optimize programs based on performance insights to improve ROI.

Work closely with BDRs, Sales, Product Marketing, and Content teams to ensure messaging alignment, persona targeting, and the effectiveness of lead hand-off processes.

Manage and allocate the demand generation budget effectively across channels to maximize pipeline impact.

Leverage Hubspot and Salesforce to optimize lead workflows, develop nurture programs, lead scoring and improve campaign effectiveness.

Stay updated on industry trends, test new channels and tactics, and continually optimize campaigns based on insights and A/B testing.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation StrategyLead GenerationMarketing AutomationCRM ToolsAnalytics ToolsSEOSEMProject ManagementAccount-Based MarketingSales Enablement Strategies