Climate Impact Partners · 4 hours ago
Director of Demand Generation
East New London, CT
Full-time
Remote
Director/Executive
5+ years exp
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Responsibilities
Lead generation of high potential, qualified prospects
The execution of outbound campaigns that result in inbound and outbound demand.
Recruit, hire, train and develop a growing team of Business Development Representatives focused on scheduling initial meetings with qualified prospects.
Align campaigns with the company’s impact and sales goals.
Drive top-of-funnel demand and convert prospects into marketing-qualified leads (MQLs).
Collaborate closely with the sales team to ensure alignment between marketing efforts and sales initiatives.
Monitor, analyse, and report on key demand generation metrics such as lead acquisition, lead quality, and conversion rates.
Use Climate Impact Partners' marketing automation platform (HubSpot and/or Salesforce Account Engagement) to nurture leads and track their progress through the sales funnel.
Work with Salesforce to ensure lead data accuracy and optimise lead handoff processes between marketing and sales teams.
Manage the demand generation budget, ensuring efficient allocation of resources to the most effective channels and tactics.
Forecast and report on campaign performance, revenue impact, and return on investment (ROI).
Oversee external suppliers that support demand generation efforts.
Lead and mentor a team of demand generation professionals, providing guidance on best practices and campaign execution.
Foster a culture of experimentation and continuous improvement within the demand generation team.
Set clear performance metrics and KPIs for team members to achieve.
Qualification
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Required
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
5+ years of experience in demand generation, digital marketing, growth marketing, or inside sales with at least 3 years in a leadership role.
Proven success in designing and executing demand generation programs that drive sales pipeline and revenue growth.
Strong knowledge of digital marketing channels, including SEM, social media, content marketing, email marketing, and SEO.
Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce).
Analytical and data-driven approach to marketing, with a deep understanding of performance metrics and campaign optimisation.
Excellent communication, influencing and collaboration skills.
Building great teams, including team design and recruitment, effective team management as well as ability to coach and mentor.
Leading with accountability by fostering an ownership mindset, setting ambitious goals and KPIs and utilising data-driven decision-making.
Commerciality with excellent strategic planning skills, utilising industry knowledge and effective stakeholder management to drive outcomes.
Focus on innovation and continuous improvement to foster a growth mindset, drive process optimisation and add value to our business and clients.
Exemplify our values, leading by example, recognising others who do the same and guiding our colleagues through change.
Strong project management skills and ability to lead cross-functional initiatives.
In-depth knowledge of demand generation best practices and marketing funnel optimisation.
Excellent problem-solving and critical thinking abilities.
Ability to balance long-term strategic planning with short-term execution.
Proficiency in marketing analytics tools, marketing automation software, and CRM systems.
Benefits
25 days paid holiday
Private Health Insurance (we've teamed up with Vitality to offer you a wide range of perks, including free coffees, travel deals, and gym discounts)
Enhanced Pension Scheme
Bonus Scheme (subject to company and individual performance)
Enhanced Parental Leave
Green Commute Bike Scheme
LinkedIn Learning License & Professional Training Budgets
Summer Fridays (start your weekend early if you've finished everything on your to-do list)
Working from Abroad (up to 4 weeks a year)
Global Volunteering Day
20 days paid time off
Medical Insurance
Vision and/ or Dental Benefits
Adoption Assistance Program
Flexible Spending Account
Health Savings Account
Basic Term life Insurance (up to 1 x salary)
Other Voluntary Insurances
Access to perks and discounts such as gym memberships, nutrition coaching, childcare, pet health insurance
24/7 Well-being and Support Helplines
401k plan with investment options
Benefits provided by Insperity
Company
Climate Impact Partners
Climate Impact Partners provides carbon offset, project development, environmental consulting, and social impact measurement services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-10-20Acquired· undefined
Recent News
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