Refine Labs · 1 day ago
Director of Demand Generation
United States
Full-time
Remote
Lead/Staff, Director/Executive
$150K/yr - $150K/yr
Maximize your interview chancesMarketingSaaS
Insider Connection @Refine Labs
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Demand Generation: Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes create demand, capture demand, and convert demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives.
Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta.
Revenue Operations (RevOps): Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations.
Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.
Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.
Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification
Hands-on experience in paid media platforms such as Linkedin, Google Ads, Meta Ads, Youtube, Reddit, X, and others. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting your client’s business funnel.
Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools
Experience executing RevOp workflows and projects in MAPs and CRMs and knowledge of how to audit workflows and how the systems work together (Salesforce, Hubspot or Marketo). Must have a clear understanding of the Salesforce Objects and how they interact.
Empathy – for our team, our partners, our clients, and their customers
The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done.
Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams
The ability to clearly articulate ideas, frame problems and offer solutions
The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing
This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on.
Benefits
Flexible schedule in a 100% distributed workforce
Premium employer-sponsored health coverage - medical, dental, & vision
Paid parental leave
401(k)
Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
No Meeting Fridays
Company
Refine Labs
Our Revenue Engine Optimization formula helps B2B companies accelerate revenue growth with a focus on pipeline velocity.
Founded in 2019
51-200 employees
H1B Sponsorship
Refine Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Growth StageLeadership Team
Megan Bowen
Chief Operating Officer
M
Matthew Valich
Partner
Recent News
Company data provided by crunchbase
