Vercel · 4 days ago
Director of Demand Generation
Remote - United States
Full-time
Remote
Director/Executive
$192K/yr - $288K/yr
8+ years exp
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Responsibilities
Collaborate with leaders on GTM strategy. Align with Sales and Customer Success Leadership on priorities and develop the strategy, planning and execution of Vercel’s integrated demand generation model, budget and plan to hit quarterly pipeline within our ICP. This includes tight coordination of inbound, product-led, and outbound outreach pre and post programs to maximize pipeline creation.
Ship quality developer-focused integrated campaigns.
Work with Product Marketing, Brand Marketing, Sales, and Customer Success to strategize and ship integrated campaigns through a results-driven approach, both in existing channels and by experimenting with new channels/techniques, that support enterprise pipeline goals.
Own objectives across the marketing funnel—Inquiry to SQO to Closed Won—track and optimize performance at each stage in the funnel, and create a predictable demand generation engine. You must be fluent in inbound and product-led sales optimization strategies to accelerate pipeline generation efforts.
Build end-to-end funnel programs that convert.
Push our communications to the next level using data-driven decision making and creativity. You'll identify the most effective channel, marketing message, value proposition, materials, and call to action for specific personas and target segments.
Partner with Analytics & MOPs to build for scale.
Partner with Analytics & RevOps teams on developing and tracking key metrics including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems/data.
Own the demand funnel analysis.
You will live and breathe our enterprise demand funnel—diagnosing pipeline generation issues and proactively solving them. You will also be the face of marketing enterprise pipeline reporting to the GTM—requiring you to define KPIS and implement measurement, analysis, benchmarking and reporting methods to gauge success.
Ensure highly productive relationship with Sales, forging exemplary communication and aligning on campaign and target account strategy—we are the same team.
Qualification
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Required
Deep understanding of the developer ecosystem and the frontend development landscape.
Passion for open source (bonus if Next.js) and a deep understanding of the Vercel platform and its value proposition.
8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.
Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
Data-driven and analytical mindset, with a strong understanding of marketing analytics and ROI measurement.
Strong MOPs understanding.
Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Benefits
Great compensation package and stock options.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.
Remote Friendly - Work with teammates from different time zones across the globe.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Company
Vercel
Vercel is a software company that provides cloud infrastructure services to save and secure personalized web.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$563MKey Investors
AccelBedrockGoogle Ventures
2024-05-16Series E· $250M
2021-11-23Series D· $150M
2021-06-23Series C· $102M
Leadership Team
Guillermo Rauch
CEO & Founder
Malte Ubl
CTO
Recent News
2024-11-19
2024-11-06
2024-06-04
Company data provided by crunchbase
