48 applicants
Xage Security · 2 days ago
Director of Demand Generation
United States
Full-time
Remote
Director
10+ years exp
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Responsibilities
High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, while setting strategy and getting into the specifics to get the job done
Own the budget, overall priorities, and funnel metrics for demand generation Execute programmatic campaigns aligned to ABM strategies across the buyer journey using a combination of digital and in-person channels
Implement strategies to target multiple different personas with the goal of meeting set for mid-level and C-level executives
Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for target personas in the critical infrastructure industries
Collaborate across the marketing, product, sales and engineering teams on campaign concepts, content requirements, and creative development to ensure effectiveness for ABM programs
Manage relationships with vendors and agencies to scale, operationalize, and optimize all demand generation programs
Track the marketing funnel performance and report progress to sales team and executive leadership
Qualification
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Required
10+ years of demand generation experience in marketing cybersecurity and/or IT software solutions
3+ years of experience in ABM program execution, good depth in ABM tools and strategies
Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must
Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search
Experience with marketing operations and CRM tools - HubSpot experience is a plus
Good analytical and reporting skill sets for measuring and educating on demand generation metrics
Startup experience and strong desire to operate and overachieve is a must
Bachelor’s degree from an accredited college or university
Benefits
Competitive salary and Equity
Full health, dental, vision insurance
Work with founders and executives closely and participate in all aspects of company building
Continuous training, support and focus on your career goals
Mid-stage startup opportunity in a massive sized market with proven traction and growing rapidly
Company
Xage Security
Xage is a global leader in zero trust access and protection
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$81.15MKey Investors
Piva CapitalMarch Capital
2023-11-02Series B· $60.15M
2018-12-28Series A· $21M
2018-09-27Series A· Undisclosed
Leadership Team
Roman Arutyunov
Co-Founder & SVP Products
Susanto Irwan
Co-founder & SVP of Engineering
Recent News
Company data provided by crunchbase
