EDDY Pump Corporation · 16 hours ago
Director of Digital Marketing (B2B)
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Responsibilities
Develop and execute a comprehensive digital marketing strategy that aligns with the group's business goals across different markets and brands.
Manage and optimize the use of HubSpot for inbound marketing, CRM, and automated marketing campaigns across hundreds of websites.
Lead a large, diverse, international digital marketing team, ensuring effective collaboration and productivity.
Oversee the management of hundreds of websites, ensuring SEO best practices, content relevance, and brand consistency.
Utilize tools like SEMrush for SEO analysis, performance tracking, and strategic content marketing.
Coordinate with regional marketing teams to ensure localized strategies fit within global marketing objectives.
Manage budgets and campaigns across various digital platforms, ensuring maximum ROI.
Stay ahead of digital marketing trends and technologies, continuously improving our strategies and tools.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, or a related field
Minimum of 10 years of experience in digital marketing, with at least 5 years in a leadership role managing international teams
Proven expertise in HubSpot, including CRM, inbound marketing, and automation
Extensive experience with SEO/SEM tools such as SEMrush and managing large-scale websites
Demonstrated ability to develop strategies for diverse international markets
Strong leadership skills and experience managing large remote teams
Excellent communication, analytical, and organizational skills
Fluent in English
Preferred
Master’s degree
Fluent in additional languages
Company
EDDY Pump Corporation
EDDY Pump Corporation is a dredge equipment and pump manufacturer, along with being an engineering company.