The Pack Labs · 4 hours ago

Director of Digital Marketing - Hemp/Cannabis Brands - Remote

Los Angeles, CA

Full-time

Remote

Director/Executive

5+ years exp

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Responsibilities

Develop and execute a comprehensive marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO

Build, mentor, lead, and inspire a high-performing marketing team, encouraging collaboration, accountability, and innovation

Oversee advertising campaigns on platforms like Meta and Google, ensuring they are scalable, profitable, and compliant with platform requirements

Analyze campaign data and website performance to optimize ROI, conversion rates, and the overall user experience

Design and implement email flows, segmentation strategies, and retention campaigns to drive customer loyalty and repeat purchases

Enhance organic visibility by developing and executing SEO initiatives, optimizing content, and improving site performance

Strengthen brand awareness and credibility through press outreach, media relations, and strategic partnerships

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Marketing LeadershipPaid MediaSEOEmail MarketingMeta AdsGoogle AdsCustomer RetentionData AnalysisHemp Industry KnowledgeProject Management

Required

At least five years of experience in digital marketing leadership with a proven record of scaling CPG brands through paid and organic strategies

A minimum of three years of experience building and managing high-performing teams

Expert knowledge of paid media platforms such as Meta Ads and Google, alongside expertise in email marketing, SEO, and Meta Restricted Product Categories

Strong analytical skills with the ability to take a data-driven approach to optimize marketing performance

Exceptional leadership, communication, and project management skills

A hands-on attitude, with a willingness to execute strategies while also leading the team