Siemens · 2 days ago
Director of Digital Marketing
Cary, NC
Full-time
Remote
Director/Executive
$140K/yr - $240K/yr
10+ years exp
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Responsibilities
Drive strategy and planning for Brightly’s digital presence, ensuring scale to support growth (M&A, international expansion, product launches, etc.) and achieve business results
Lead, develop and implement data-driven digital marketing strategies and tactics in alignment with brand and demand campaigns to increase lead generation, revenue, and return on investment
Build, maintain and communicate a roadmap for ongoing website improvements by working closely with key cross-functional partners
Drive SEO strategy with agency partner including content improvements, keyword optimization, link building and other activities to improve authority, traffic and engagement
Create and implement an A/B testing strategy and prioritization to optimize engagement and increase conversion rates
Build an effective personalization strategy defining the audiences, analyzing customer behavior, identifying target attributes and planning and testing experiences
Monitor and lead website operations including web content management, sitemap, navigation, localization, and analytics to improve discoverability (SEO), user experience, and conversion
Lead and optimize key conversion points in the marketing funnel, including landing pages, website calls-to action, and lead-generating forms including the end to end tagging, tracking and attribution logic
Collaborate with content, design, web developers, and other digital collaborators across marketing and the organization to build best-in-class digital experiences
Monitor overall web performance using Google Analytics, Google Search Console and Google Tag Manager to provide data-driven recommendations to improve user experience, engagement, and acquisition by channel
Lead and inspire a team consisting of a UX/UI Designer, CRO Manager, and Paid Media Manager
Manage relationships with third party partners for SEO and web development
Qualification
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Required
Bachelor’s Degree or equivalent work experience (ideally at SaaS business)
10+ years of digital marketing experience, including website strategy; A/B testing and optimization; and paid media account management (paid search and social)
Experience with Drupal, Unbounce, and GA4
Ability to assess and improve site tag management
Experience with product led growth models, thought leadership engagement models, SaaS, and time within a high growth environment
Great project management, analytical and problem solving skills — scope work, drive execution and deliver on tight timeframes while working with collaborators
Experience handling agency partners
Team leadership experience in digital marketing
A bias to action and a performance mindset
Benefits
Health and wellness benefits
Company
Siemens
Siemens is a technology company that offers cybersecurity, digital consulting, and business services.
10,001+ employees
H1B Sponsorship
Siemens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (20)
2022 (23)
2021 (38)
2020 (35)
Funding
Current Stage
Public CompanyTotal Funding
$5.51BKey Investors
US Department of Energy
2024-09-17Grant· $1.5M
2024-09-04Post Ipo Debt· $331.65M
2018-03-15Post Ipo Equity· $5.17B
Leadership Team
Cedrik Neike
CEO Digital Industries
Joe Kaeser
President and Chief Executive Officer
Recent News
Morningstar, Inc.
2024-11-14
Company data provided by crunchbase
