Mindr ยท 1 day ago
Director of Direct Mail and Performance Insights-Remote
United States
Full-time
Remote
Director/Executive
$126K/yr - $170K/yr
7+ years exp
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Responsibilities
Lead the development of direct response marketing strategies across direct mail and other channels, ensuring alignment with business goals and objectives.
Leverage deep understanding of direct mail best practices, including audience segmentation, creative testing, format optimization, and frequency strategies to maximize campaign effectiveness.
Create and manage detailed reports that provide visibility into the entire marketing funnel, from initial contact to conversion and beyond, ensuring that leadership and key stakeholders understand campaign effectiveness.
Liaise with direct mail vendors, data providers, and other external partners to ensure seamless execution of campaigns and the highest quality output.
Work closely with digital, email, and other performance marketing teams to ensure that direct mail campaigns are integrated into the broader marketing strategy.
Analyze campaign performance, develop actionable insights from data, and adjust strategies to improve key metrics such as conversion rates, cost per acquisition (CPA), and customer lifetime value (LTV).
Qualification
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Required
Minimum of 7 years in performance marketing, with specific expertise in direct response channels, particularly direct mail.
Strong ability to analyze complex data sets and make data-driven decisions to optimize marketing performance.
In-depth knowledge of direct mail formats, testing methodologies, and response optimization strategies.
Experience with full-funnel analysis and the ability to present data clearly to leadership teams, showcasing campaign performance across all stages of the customer journey.
Excellent verbal and written communication skills, with the ability to present data and strategy to both technical and non-technical stakeholders.
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k)
Paid Holidays
Paid Time Off
Ongoing Professional Training online via Litmos
And more
Company
Mindr
Mindr is the leader in substance detection, monitoring, and safety technology, providing innovative and reliable products and services that keep people safe by enabling responsible choices.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Chess
Chief Operating Officer
Cara Whitley
Chief Marketing Officer
Company data provided by crunchbase
