Skimmer · 3 days ago

Director of Growth

Austin, TX

Full-time

Remote

Director/Executive

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Responsibilities

Collaborate with the VP of Marketing to define the self-service go-to-market strategy, including positioning, pricing, sign up process, engagement and retention

Collaborate with the VP of Product to define and optimize the product experience to drive retention and revenue generating usage

Use product analytics to identify bottlenecks and friction points in the user journey and work with the Product team to remove them

Leverage user behavior data to continuously optimize and experiment with the product to drive growth

Implement A/B testing, cohort analysis, and other experiments to refine product features and growth strategies

Represent the needs of the GTM team to Product Management and Product Marketing in relation to features and products required to drive product-led growth (PLG) success

Work closely with Sales, Customer Success, Marketing, and Product to develop market research, competitive analysis, and business cases for enhancements to the self-service go-to-market motion

Coordinate the successful hand-off of "Sales-Led" opportunities to the sales team

Work closely with all departments to ensure individual work streams and initiatives are aligned to drive successful PLG programs

Qualification

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PLG strategiesSaaS business modelsProduct analytics toolsCustomer journey mappingUser experience designData-driven decision-makingA/B testingCohort analysisCustomer behavior understandingCollaboration skills

Required

Strong experience with PLG strategies, including freemium models, free trials, self-service onboarding, and in-product user activation

Proven record of leveraging product features to drive acquisition, engagement, retention, and expansion

Deep understanding of SaaS business models and metrics, including ARR, MRR, CAC, LTV, churn, and retention

Strong collaboration skills to work cross-functionally with Product, Engineering, Sales, and Marketing teams

Exceptional understanding of customer behavior, user experience, and the nuances of scaling a product-led business. Experience with customer journey mapping and user experience design for PLG

Expertise in data-driven decision-making, using product analytics tools