200+ applicants

Company

OpenPhone · 1 day ago

Director of Growth Marketing, Paid

United States

Full-time

Remote

Director/Executive

$186K/yr - $207K/yr

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Responsibilities

Lead and manage our Paid Growth team, including paid advertising, SEM, and web strategy, to drive consistent growth of new customers that aligns with our business goals.

Test, iterate, and scale comprehensive paid media campaigns, focusing on SEM, affiliates, podcasts, and more to drive consistent growth of new customers to OpenPhone with strong unit fundamentals.

Collaborate closely with Marketing, Product, and Design teams to ensure our website meets OpenPhone’s positioning and brand identity while effectively meeting the needs of users.

Use analytics and user insights to identify and validate key OpenPhone messaging that addresses customer pain points and fits the proper context of owned or rented channels.

Pilot and test innovative marketing channels and initiatives to generate actionable insights and improve portfolio efficiency.

Partner with our Marketing, Design, Sales, and Finance teams to create high-performing, evergreen campaigns that align with OpenPhone’s positioning and mission, and drives continued growth.

Present key insights and learnings to our Marketing team, leadership, and the broader company to ensure we all learn and grow together.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid advertisingSEMWeb strategyData analysisImpact focusGrowth-oriented

Required

Proven track record of diving in deep and delivering insightful tactics and strategies across various paid programs, including SEM, affiliates, podcasts, direct mail, and OOH.

Experience in leading and managing a Paid Growth team, including paid advertising, SEM, and web strategy.

Ability to test, iterate, and scale comprehensive paid media campaigns, focusing on SEM, affiliates, podcasts, and more.

Collaborative experience with Marketing, Product, and Design teams to ensure website meets positioning and brand identity.

Ability to use analytics and user insights to identify and validate key messaging that addresses customer pain points.

Experience in piloting and testing innovative marketing channels and initiatives.

Ability to partner with Marketing, Design, Sales, and Finance teams to create high-performing campaigns.

Experience presenting key insights and learnings to Marketing team, leadership, and broader company.

Ability to analyze data and integrate it into tasks and team work.

Experience in creating and delivering storytelling with data to executives and broader team.

Curiosity and growth-oriented mindset to stay up-to-date with trends in paid media.

Benefits

Equity

Extensive medical coverage

A monthly lifestyle stipend

A flexible PTO policy

Company

OpenPhone

OpenPhone offers a phone app that lets users get a business phone number without a second phone or a second SIM card.

Founded in 2018

San Francisco, California, USA

51-200 employees

https://www.openphone.co/

H1B Sponsorship

OpenPhone has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2021 (1)