C-4 Analytics, LLC ยท 5 hours ago
Director of Growth Marketing & Engagement
Wakefield, MA
Full-time
Remote
Lead/Staff, Director/Executive
6+ years exp
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Responsibilities
Develop and manage targeted demand-generation programs that feed our sales pipeline, including email marketing, social campaigns, events, and webinars.
Partner closely with our Business Development Representatives (BDRs) to ensure they have the messaging and tools to engage prospects effectively.
Design and optimize lead nurturing workflows that convert prospects into qualified leads, tracking each touchpoint for continual improvement.
Launch and manage multi-channel digital marketing campaigns (PPC, SEO, social media, content) to increase brand awareness and drive qualified traffic to our website.
Execute a paid media strategy on Google, LinkedIn, Bing, and other relevant platforms, consistently optimizing campaigns for cost-effective lead generation.
Oversee SEO initiatives to drive organic traffic and improve C-4 Analytics' ranking in search engines within the automotive digital marketing space.
Develop and execute a content strategy that positions C-4 Analytics as a thought leader in the automotive digital marketing industry.
Manage a content calendar that includes blog posts, whitepapers, case studies, and industry insights, aligned with our sales campaigns and brand objectives.
Identify and leverage partnerships, influencers, and industry experts to extend our reach and increase content engagement.
Create grassroots marketing initiatives such as dealer association sponsorships, localized events, and in-person workshops to build relationships at the local level.
Oversee trade show and event strategies to generate buzz and build pipeline impact, including pre-event outreach, on-site engagement, and post-event follow-up.
Innovate creative outreach campaigns that get our name in front of key decision-makers in the dealership community.
Develop and manage a marketing dashboard, measuring the impact of each campaign and channel on pipeline and revenue.
Track and report on KPIs, lead conversion rates, and marketing ROI, providing actionable insights to adjust tactics and budget allocation.
Utilize analytics to understand the effectiveness of campaigns and identify opportunities to increase engagement and conversions.
Equip the sales team with tailored resources, messaging, and collateral to improve their outreach and conversion rates.
Work with sales to create case studies, testimonials, and other sales support assets to enhance their effectiveness in closing deals.
Align with the sales team regularly to gather feedback and refine marketing efforts based on their input.
Refine and communicate the C-4 Analytics brand, emphasizing our unique value proposition within the automotive digital marketing sector.
Ensure consistent messaging across all channels to build brand equity and establish C-4 as a premier choice for dealership marketing solutions.
Develop and manage our brand guidelines to maintain a unified voice and identity across marketing and sales efforts.
Identify and establish partnerships with automotive industry associations, technology providers, and other complementary organizations to amplify reach.
Execute joint marketing initiatives and co-branded campaigns that introduce C-4 Analytics to broader audiences.
Qualification
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Required
6+ years of experience in hands-on, growth-focused marketing roles, ideally with a strong focus on demand generation, digital marketing, and lead generation
Proven success in creating and managing lead-generation campaigns that drive quantifiable results
In-depth knowledge of digital marketing channels, marketing automation, CRM systems, and analytics tools
Ability to create and implement data-driven strategies and analyze performance metrics for continuous improvement
Strong content creation and storytelling skills, with a portfolio of work demonstrating relevant marketing assets
A self-starter attitude, comfortable working in a fast-paced environment with the ability to manage multiple projects simultaneously
Exceptional communication and collaboration skills, with experience working cross-functionally with sales and business development
Examples of campaigns you've built from the ground up that significantly moved the needle and led to tangible growth and/or conversions
What we could do better with our digital presence
Preferred
Experience in the automotive industry, SaaS, or B2B marketing space
Benefits
Career development programs
Unlimited paid time off
Additional perks
Company
C-4 Analytics, LLC
We are C-4 Analytics. We amplify every client's digital presence. We deploy cutting-edge, impactful campaigns. We drive customers to purchase moments.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
BV Investment Partners
2017-01-18Series Unknown
Leadership Team
Justin Cook
Co-Founder, Executive Vice President & General Counsel
William Hollyer
CFO
Company data provided by crunchbase
