62 applicants

Company

Vic.ai · 1 day ago

Director of Growth Marketing

Raleigh, NC

Full-time

Remote

Lead/Staff, Director/Executive

$155K/yr - $170K/yr

7+ years exp

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AccountingArtificial Intelligence (AI)

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.

Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.

Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.

Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.

Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.

Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.

Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.

Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.

Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingDemand generationGrowth marketingAccount-Based Marketing (ABM)AI in marketingData-driven decision makingMarketing automationCRM systemsAnalytics platformsCollaboration skills

Required

7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation, with at least 2 years in a leadership role.

Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions.

Proven experience in scaling a company from $10MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs.

Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.

Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team.

A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.

Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.

Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams.

Bachelor's degree in marketing, business, or related field; MBA preferred.

Benefits

Competitive salary and stock options

401K with an employer match

Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)

Monthly Wellness stipend

CitiBike membership

Generous maternity and paternity leave

The opportunity to work remotely, including a stipend for your home workstation setup

Monthly allowance for Office Space (We Work or similar)

Virtual team-building events & awesome swag

People-focused culture

Generous vacation time, family and travel-friendly environment

Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment

Vic.ai also offers in-person retreats to employees.

Company

Vic.ai

Vic.ai is an AI platform for accounting firms and enterprise finance departments.

Founded in 2017

New York, New York, USA

51-200 employees

https://www.vic.ai

H1B Sponsorship

Vic.ai has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (1)

2022 (1)