79 applicants

Company

Rula · 1 day ago

Director of Lifecycle Marketing (Remote)

Remote - United States

Full-time

Remote

Director/Executive

$181K/yr - $202K/yr

10+ years exp

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Responsibilities

Own Patient Lifecycle Marketing and lead the Patient Lifecycle Marketing team.

Own the lifecycle marketing strategy for our patient audience and be responsible for bringing it to life.

Nurture patients from their initial interaction to meeting treatment goals and ensuring they return for future needs.

Launch new programs within lifecycle marketing and test elements to drive improvements.

Coordinate closely with core product and strategy & operations teams to enhance patient experience.

Collaborate extensively across the marketing team to tell the Rula brand story.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer MarketingLifecycle MarketingEmail MarketingSMS MarketingMarketing StrategyCross-functional CollaborationFinancial AcumenA/B TestingCompliance GovernanceStartup Experience

Required

10+ years of experience in consumer marketing

5+ years experience with complex consumer lifecycle marketing across email and SMS

3+ years of experience in a leadership people manager role

Experience working cross functionally with operations and product teams

Strong analytical skills and financial acumen

Experience developing and executing a marketing strategy

Preferred

Self starter, has elevated basic / simple lifecycle programs (1 -> 100, we are past the 0 ->1 stage)

Experience with consumer focused lifecycle marketing for an ongoing or high frequency services type business

Experience defining email / SMS governance (rules of engagement for communication, compliance, etc.)

Experience at a fast paced mid / later stage startup or growth company

Benefits

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments

Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

401(k) plan access: Start saving for your future

Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

Employee Assistance Program (EAP): Support for your mental and physical health

New hire home office stipend: Set up your workspace for success

Quarterly department stipend: Fund team-building activities or in-person gatherings

Wellness events and lunch & learns: Explore a variety of engaging topics

Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

Discounted programs: Fetch, SmartSpend, Ladder, SoFi