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myGwork - LGBTQ+ Business Community · 3 days ago
Director of Lifecycle Marketing
United States
Full-time
Remote
Director
$120K/yr - $185K/yr
7+ years exp
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Responsibilities
Develop and Implement Marketing Strategies: Design and execute lifecycle marketing strategies that effectively nurture leads, convert prospects, and increase customer retention and loyalty.
Lead Management: Oversee lead nurturing processes to ensure that leads are effectively converted into active customers, using targeted marketing techniques and personalization strategies.
Customer Segmentation and Personalization: Create and manage advanced segmentation strategies to deliver personalized marketing campaigns that resonate with different customer segments.
Analytics and Performance Measurement: Monitor and analyze campaign performance across various channels to evaluate success and identify areas for improvement. Use data insights to drive decisions and optimize future marketing efforts.
Cross-Functional Collaboration: Work closely with Product, Design, and Happiness Engineers teams to align marketing initiatives with company goals and ensure a cohesive customer experience across all touchpoints.
CRM Management: Set CRM best practices to streamline marketing processes, enhance customer data management, and enable more effective marketing campaigns.
Marketing Campaigns: Building out ad-hoc campaigns and automated workflows in our tooling.
Email Best Practices: Owning and establishing best practices for email marketing across the business.
Team Leadership and Development: Lead and develop a team of marketing professionals, fostering a culture of continuous improvement, innovation, and alignment with broader business objectives.
Qualification
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Required
Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role focused on lifecycle or customer relationship marketing.
Proven track record of designing and implementing successful marketing campaigns that increase customer acquisition, retention, and growth.
Extensive experience with CRM software, marketing automation tools, and data analytics platforms.
Strong analytical skills with the ability to interpret extensive data to make actionable recommendations.
Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and presenting to stakeholders.
Proficient in project management, with a proven ability to lead projects to completion on time.
Strategic thinker with a customer-first mindset, adept at understanding customer needs and market trends.
Innovative and creative, with the capacity to conceptualize and implement new marketing initiatives that drive brand engagement and loyalty.
Extensive experience working with enterprise-grade email automation systems and email lists of 1M+.
Experience building complex automation logic and knowledge of how to test sizable workflows effectively.
Proactive, highly organized, and comfortable working asynchronously.
Can provide examples of how campaigns you've managed have driven incremental revenue/growth.
Are a specialist in all things email marketing. Your passion and depth of knowledge within this area are undeniable.
Benefits
Dental Insurance
Vision Insurance
Company
myGwork - LGBTQ+ Business Community
myGwork is the largest global platform for the LGBTQ+ business community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$4.77MKey Investors
24 HaymarketInnovate UK
2023-08-17Series Unknown· $1.66M
2023-08-17Grant· Undisclosed
2021-12-07Series A· $2.12M
Leadership Team
Adrien Gaubert
Co-Founder & CMO
Recent News
2024-04-10
Company data provided by crunchbase
