Location3 · 21 hours ago

Director of Local Activation

United States

Full-time

Remote

Lead/Staff, Director/Executive

$70K/yr - $85K/yr

7+ years exp

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Responsibilities

Sales Leadership - Develop and execute strategies to sell LOCALACT's digital marketing and local advertising solutions to franchisees, with a focus on driving monthly revenue growth.

Revenue Growth - Achieve monthly and quarterly sales targets by enrolling new franchisees into the LOCALACT platform and increasing monthly recurring revenue through consistent enrollments.

Client Education - Conduct presentations, demos, and consultations with franchisees to effectively communicate the value of LOCALACT and guide them in making data-driven marketing decisions.

Relationship Building - Build strong, lasting relationships with franchisees and act as a trusted advisor, understanding their unique needs and aligning LOCALACT solutions to address those needs.

Collaboration - Work closely with cross-functional teams, including marketing and product, to align strategies and ensure a seamless customer experience for franchisees.

Market Insights - Stay informed about industry trends, competitive landscape, and customer needs, providing insights that shape the development of LOCALACT’s offerings.

Performance Tracking - Utilize CRM and analytics tools and reporting to track progress toward sales goals, ensuring accurate forecasting and accountability to sales metrics.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Business DevelopmentDigital Marketing SolutionsSales LeadershipCRM SystemsPerformance Tracking ToolsAdvanced DegreeSEOSocial MediaPaid MediaLocal AdvertisingAccount Management

Required

Bachelor’s degree in Business, Marketing, or a related field

7+ years of experience in business development, sales, or account management, specifically selling software or marketing services (technology, SaaS, digital) to franchisees

Proven track record of meeting or exceeding sales quotas, especially in selling to small businesses or franchisees

Strong understanding of digital marketing solutions, including paid media, SEO, social media, and local advertising

Excellent presentation, negotiation, and communication skills, with the ability to influence decision-makers

Ability to work independently and manage multiple priorities in a fast-paced, results-oriented environment

Familiarity with CRM systems and performance-tracking tools