UnitedHealthcare · 3 days ago
Director of Marketing - MarTech
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Responsibilities
Oversee E&I’s implementation of the new Adobe suite of products (AJO, CDP, Assets)
Represent E&I’s priorities to Evolution program technical leadership.
Strategic planning and roadmap of the E&I MarTech stack; a collection of 15+ platforms representing a $4MM+ annual marketing operations investment in support of B2C, B2B, and foundational operational activities impacting the full Marketing and Sales Enablement function
Collaborate across the B2B and B2C Marketing teams to deliver against key business priorities, as well as collaboration across the enterprise with other MarTech leaders
Qualification
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Required
8+ years of experience in a marketing operations or Marketing technical environment supporting multiple campaign channels, including email, print, and digital for direct to consumer and/or business-to-business
5+ years of experience with Campaign and Journey Marketing tools and processes
Experience with AJO and Marketo
5+ years of experience working with various marketing, content, Digital Asset Management (DAM) and workflow technologies related to marketing process as well as operations and execution
2 years’ experience with Adobe Assets, and Workfront
Experience managing direct reports and leading cross-functional teams of various sizes
Experience with MarTech connectivity diagrams, process design and reengineering (Lean, Six Sigma, or etc.)
Experience with complex marketing channels such as B2B2C or B2B and B2C
Demonstrated ability to work in a matrixed environment
Preferred
Administrator level knowledge of additional MarTech tools including Salesforce Marketing Cloud
Employer benefits marketing experience
Understanding of working in a highly regulated environment
Operational experience supporting Marketing and optimization of campaign efforts
Ability to work in a hybrid capacity at either our Minnesota or Connecticut locations
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
Benefits
Comprehensive benefits package
Incentive and recognition programs
Equity stock purchase
401k contribution
Company
UnitedHealthcare
UnitedHealthcare helps people live healthier lives by simplifying the health care experience. It is a sub-organization of UnitedHealth Group.
H1B Sponsorship
UnitedHealthcare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (35)
2022 (56)
2021 (65)
2020 (61)
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-06-04
2024-05-31
Company data provided by crunchbase